Role Of Environmental Awareness Essay

Sustainable development and environmental protection is an urgent need for mankind, today environmental issues are much prevalent in the world as compare to the last few 50 years. Today the word environment has gained more coverage issues like water scarcity, air pollution, global warming, climate change, biodiversity are at the centre of public discourse. The word environment is fundamental to all living beings as there is no life without environment. Environmental information needs to be communicated effectively and efficiently within a society. Communication being the fundamental part of our society so the use of proper mass communication channels are selectively required in the dissemination of environmental information which can aware

Being the fourth pillar of our democracy it plays a significant role especially in developing countries. In an age of diversified media corporations we are persuaded to believe that we live in a "global village" - a single, undifferentiated information society. Undoubtedly the flow of environmental information through the media is greater and faster than it was, say, in the 1960s when the term "environmental awareness" was coined. Despite the minimal media coverage of environmental issues, the environment is becoming a bigger and bigger issue, with climate change, biodiversity loss, poverty, sustainable development, droughts, floods, water shortages and scarcity gaining the most publicity. The pressing problems of 21st century, such as climate change, biodiversity loss, floods and droughts need informed decision-making. Degradation of environment is one of the most serious challenges before

Water scarcity has become the issue of grave concern. Water is just one of those things that we always take for granted as long as we have it, but the moment it run short, the whole life become a hell. And it is equally surprising to know how we all seem to care about our natural resources without whom we can’t even imagine our future. But the problem is the manner in which we are wasting water will lead us towards serious water crisis which not only affect are present but future also. The ten states of India, Maharashtra, Karnataka, Madhya Pradesh, Andhra Pradesh, U.P, Chhattisgarh, Telangana, Orissa, Jharkhand, and Rajasthan have been calling the scarcity in drinking water yes it is true but who is to claim is a big question. The water crisis situation is a serious one each state has officially declared its villages drought affected. The poor management of water is the biggest reason behind the whole crisis which has lead our water resources to extreme condition. Though it is true that excessive drought in these states has vitiate the situation but lopsided policies in the distribution of water management is to be equally blamed. So it requires multipronged grassroots steps like securing water resources, proper maintenance of present water resources. According to a report by India Spend, India is facing the worst crisis of water, with a severe scarcity likely to spread out throughout the country. With