Rogers Communications Essay

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Vision seems to be very important in business with Rogers Communications having a historical background for providing entertainment and communication for its customers. Ted Rogers firmly believed in his father’s vision and continued strived to continue his legacy. At the core of his business, Ted Rogers had always stressed high-quality customer service and up-to-date improvements in broadcasting, cable television, and communications. Rogers Communications Inc. continues to hold these values as they experience growth in Canada.

Over the years, Ted Rogers and Rogers Communications have remained current by partnering with other businesses and companies. In 1962, Rogers Broadcasting Limited acquired CHFI. Together, they worked as the pioneers …show more content…

It gives customers the idea that the main focus for the company is the Canadian market. In the search of improving the business, Rogers can focus on developing technology that applies mainly to the needs of the domestic consumer. It sends a message that Rogers is doing everything in their power to provide services that will cater to Canadian buyers. Along with this, I also believe that Rogers hasn’t entered the international market because of its competitiveness. It has taken a long and rich history to create a solid reputation in Canada. On the worldwide stage, Rogers would have to compete with companies that have a worldwide reputation such as AT&T, Comcast Cable, Charter Communications, Verizon, and DISH Network. All in all, I think it would be hard to compete with a company like AT&T, which has a total net income of $13.3 billion and an annual revenue of $146.8 billion (“AT&T Fourth Quarter Earnings 2015”, 2016). In comparison, Rogers Communications has a net income of $1.49 billion and an annual revenue of $13.414 billion (“Rogers: Wireless, Internet, TV, Home Monitoring, and Home Phone”,

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