Rockchip Case Study

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Intel to collaborate with Rockchip to develop low-cost chips to enter the tablet market
Computing juggernaut Intel has teamed up with Chinese mobile chipmaker Rockchip in a bid to boost sales of low-end Android tablets. It is an attempt by Intel to penetrate the tablet and smartphone market. Intel gains access to Rockchip's ability to quickly launch inexpensive mobile chips as well as access to the company's strong relationships with local Chinese manufacturers focused on the country's fast-growing consumer market. According to Intel in an official release, Based on the agreement, the two companies will work together to develop and deliver a family of Intel-based SoCs, named "SoFIA," aimed at mobile devices.
Even though Intel remains and continues to be the gold standard for x86/-64 desktops and laptops, it is not by any means a major competitor in smartphones and tablets. On the other hand, Rockchip entered the consumer market almost a decade ago to ride the MP3/MP4 player wave. Rockchip’s chip business revolves around tablet, smartphone, and embedded processors which are based on the ARM architecture. Their low-power ARM-based chipsets were extremely famous and successful, and were heavily adopted by many manufacturers. Google's Android OS meant that Chinese manufacturers didn't need to focus on operating systems anymore, and they could direct their full attention towards hardware.
Onto today's news, it has been announced that Intel has joined hands with Rockchip in a strategic agreement for them to accelerate and increase the adoption of Intel chipsets (both architecture and communication solutions) for smartphones and tablets around the world. With this partnership Rockchip could further increase its presence in low-cost smar...

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...ple TV. Apple only sometimes streams live video of its special events, and never announces its intent to do so this far in advance.
Although the WWDC events have traditionally been about software and developers, in recent times Apple has been known to also announce new hardware products at these events. The company doesn’t say what’s going to be on the docket at the show, but it does say that it’ll be making “exciting announcements.” Last year, the company announced the new Mac OS X Mavericks, along with iOS 7 and the new Mac Pro.

This year, Apple is expected to announce iOS 8, the next version of OS X and possibly some new Macs or (more likely) updates to the existing ones. Rumors suggest we could also see news from Apple regarding health tracking and home automation platforms, but regardless it’s bound to be an interesting show with plenty of news to dig into.

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