Rise And Fall Of Blockbuster Essay

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In 1985, David Cook founded a company called Blockbuster, which was a store where one could rent and buy movies as well as video games, the first store opened with over 8,000 tapes and 6,500 titles. What most people do not know is that Blockbuster was originally an oil company called Cooks Data Service, they supplied tools and computer software services to Texas oil companies. However, with the demise of the oil company Cooks wife urged for him to start a different business, which was the start of Blockbuster. The company went public in 1986, and Cook sold one of his franchises to Scott Beck, a businessman, John Melk, and at the top of the chain was Wayne Huizenga, these two men were former executive and co-founder of Waste Management. Two …show more content…

In October 1992, Blockbuster wanted to expand to more than just movies, Blockbuster entered an agreement with Virgin group and by December 1992, opened the first Blockbuster Music store. The investment group helped developed the stores before selling the company to Viacom in 1994 for $8.4 billion. Although Viacom bought Blockbuster, it was not without a fight, Blockbuster originally proposed a $4.7 billion merger in 1993, however Viacom initially lost the bid. Because of these problems, people were wondering if Huizenga was a right fit, and in September 1994, Huizenga stepped down, the replacement, Steven Berrard only lasted a year and a half, due to legal disputes, and was succeeded by Bill Fields in March 1996. Fields helped Blockbuster change into the stores we remember, selling t-shirts, toys, snacks, books and magazines, and even CD’s. In 1997, after John Antioco became CEO, he had to take care of the internal issues, such as videos not making it onto the shelves by their release date and stores became operationally messy due to downsizing. However, after cleaning up their act, the slogan “Make it a blockbuster night,” came back into action, and started earning profits again. Flash forward to 2004, Blockbuster adopts an online rental service for DVD’s in order to compete with

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