Being one out of six dry goods stores in Dayton, Rike’s Dry Good and Company was one of the largest and most popular. Throughout the history of the store there have been many changes made including the most popular the sidewalk display windows. Rikes Department Store a successful business, was a part of many Daytonian’s lives.
In 1850 David L. Rike came to Dayton from Xenia and joined a major dry goods house where he made double the salary (Deardorf 22). You could say this struck a major enterprise within him. Three years later, after coming to Dayton a partnership was formed between Rike and two retail businessman (Deardorf 22). On March 9, 1853 “Prugh, Joice and Rike opened for business in a 2,500 square-foot store on East Third Street.” (Deardorf 22). However that partnership did not last long, in 1867, “Rike found two new partners, Samuel E. Kumler (brother in-law), and R.I. Cummin. The stores name became D.L Rike and Company. This partnership lasted 28 years.” (Deardorf 22). This store became one of the biggest in Dayton when it came to popularity. “Mr. Rike was nationally known in the department store field.” (Alexander 13A). “In 1870, Rike opened another store with one of his original employees on East Fifth Street, known as Rike, Hassler and Company.” (Deardorf 22). This store only lasted till 1894, which was a year after the larger store D.L Rike and Company moved to larger headquarters (Deardorf 22). In 1865 the D. L. Rike and Company was renamed to The Rike Dry Goods Company. In 1893 the D.L Rike and Company building made a huge move to the South West corner of Fourth and Main Streets under a twenty year land lease (Deardorf 22). (See Picture 1). However this would not be the last time they moved or changed...
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Due to tremendous growth and modern business practices in centralized management, product consistency and quality, efficient use of facilities, cost control and mass advertising, the company needed to operate under one name. In 1966, “Keebler” was judged to be the most sound and memorable.
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Lowe’s grew through strategic choice by heavily focusing on key functional areas involving research and development (R&D), marketing, and logistics. Lowe’s important R&D investments included the creation of two prototype stores. The first prototype with 147,000 square feet catered to large markets and the other with 120,000 square feet catered to smaller markets (Rouse, 2005). Lowe’s used these store prototypes to help guide their continued growth and store placement. The prototypes also aided the company in designing future stores more efficiently with respect to energy and sustainability (Lowe’s Companies, Inc., n.d.). Furthermore, Lowe’s marketing strategy concentrated on attracting new customers and enhancing current customer satisfaction. To bring new customers to the store, Lowe’s engaged in a pull marketing strategy (Wheelen & Hunger, 2012). The com...
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Ron Johnson spent a great deal of time and money to promote his ideas of “stores-within-stores” by turning floor space into an area to house several branded boutiques. He did this in order to attract a target market of a wider demographic which includes age, gender, and generation. One of the m...