Rhetorical Analysis: The Children Health Foundation

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“Children's bodies are still developing, and exposure to the poisons in secondhand smoke puts them at risk of severe respiratory diseases and can hinder the growth of their lungs. Secondhand smoke is a known cause of low birth weight, Sudden Infant Death Syndrome (SIDS), asthma, bronchitis, pneumonia, middle ear infection, and other diseases.”(Insert Citation) Second-hand smoke is not good for anyone to let alone a small child like the one pictured. The Child Health Foundation advertisement truly gets their message across that it is not okay to smoke because it affects not just you but your children, they do this by using rhetorical analysis, pathos, ethos, kairos, strategies of argumentation and irony. A very large part of the rhetorical analysis is the rhetorical triangle; there are three parts of the triangle the author, audience, and the context. The authors of this advertisement are The Children Health Foundation. The Children Health Foundation is a non-profit organization and was created in 1985, to help treat diseases across the world and in the United States. The audience of the advertisement could be many things but the most obvious would be the …show more content…

The main type of imagery is visual. The picture of this innocent child leaves a very permanent image in your head because of how innocent she looks. Also, a more indirect type of imagery presented here, kinesthetic olfactory. Kinesthetic olfactory is imagery associated with smell. Since this is a picture you can’t directly smell it but all of your senses are connected so it helps your brain think about smoke, cigarettes leave a very distinct smell on your clothes on your house and even your children. Because 99% of the population knows, at least, one person who smokes everyone knows what the smell is and most people know that they don’t like it. The smoke halo sets off the brain and reminds the viewer of the unpleasant smell of

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