How To Write A Rhetorical Analysis For Nike

733 Words2 Pages
bulb-icon

Recommended: Ad analysis introduction

The ad product I am going to talk about is for Nike in the snow season, the famous athletic clothes sport brand. It’s obvious that Nike had been one of the most famous sport clothes brand all over the world and that’s because of many reasons such as, their cloth quality, the variety of clothes styles and the attractive colors and phrases they use on the T-shirts. And Nike of course consider as one of the oldest sport cloth brands it was founded in January 25, 1964. They reached the highest sales earnings in 2012 which was almost (2.223 billion US$) and that wasn’t strange for a huge successful clothes company like Nike. In my opinion the ad I am going to show is creative and effective especially for the next season we are about to get …show more content…

However, the moment they guy went out from his house you can see clearly that he’s wearing a Nike T-shirt and of course at that moment you guess that is the ad indicating a specific brand of cloth which is Nike. As a result, I believe I can say that the ad hit two birds with one stone which is get the attention at firs then show the product brand which the main …show more content…

I believe that after showing all these awesome features the watcher will have so many reasons to choose Nike store to buy an athletic outfit and probably not to look for other brands. In addition, I think the color and the different kind of style Nike chooses in making their clothes is very attractive and really easy to get the customers

Show More
Related

  • Nike Rhetorical Analysis Essay

    1039 Words  | 3 Pages

    Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he

    Read More

  • “Rhetorical Analysis: Audi ‘Green Police’ Commercial”

    734 Words  | 2 Pages

    Some of the great philosophers known to man, Aristotle and Plato, wanted the ability to persuade. Aristotle wanted to be able to persuade people with a good amount of time, wisdom, and knowledge so that people could see the good of something. His student, Plato, wanted to be able to persuade people quickly and more affectively by persuading them in a very short time frame. So in order to quickly persuade people, Plato proposed an argument by expressing an idea and supporting it with rhetorical evidence. From Plato’s teaching came three types of rhetorical evidence; logos, which argues by logic; pathos, which argues by the use of sympathy and empathy; and ethos, which argues by the use of ethical appeals. Today the three types of rhetorical analysis can be found everywhere in everyday life. Just like Plato, ad writers who produce TV commercials want to persuade people in a short amount of time. These ad writers have to persuade the view point of their audience in about 30 seconds to a minute in time. In 2010, during Super Bowl XLIV, a commercial by Audi was premiered. This Audi commercial is a great example of the use of the three types of rhetorical evidence; logos, pathos, and ethos.

    Read More

  • A Rhetorical Analysis Of A Commercial Essay

    638 Words  | 2 Pages

    In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Coca Cola Rhetorical Analysis

    993 Words  | 2 Pages

    Delicious, sweet, refreshing: just some of the few words that are used to describe the taste of soft drinks. For over 125 years, one of the most iconic soft drink brands in the world has been the Coca-Cola Company. However, when an image as iconic as the Coca-Cola logo is reimagined and placed in a new situation, its entire meaning can change. In this case, by transforming the Coca-Cola logo, the message of the icon is shifted from the original intention to convey its relatively recent controversy with racial discrimination.

    Read More

  • Rhetorical Analysis of an Advertisement

    1072 Words  | 3 Pages

    Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.

    Read More

  • Hunters In The Snow Rhetorical Analysis

    539 Words  | 2 Pages

    Title: The title of this essay does well in capturing my attention however, a clever reference to “Hunter’s in The Snow” could help make it even more compelling. Overall, this is a great title but, it does feel like it only refers to the “Things They Carried”

    Read More

  • Rhetorical Analysis Essay: Samsung Galaxy Xcover Snowfield Advert

    1085 Words  | 3 Pages

    Color, word choice and symbolism integrated with the subject matter of the advert; makes the Samsung Galaxy Xcover Snowfield advert very effective. The intended message is driven home to the target audience. The audience can clearly deduce that be acquiring the Samsung device, will enable them to navigate effortlessly even in unfamiliar environments. The beauty of the image and its creative clarity succeeds in eliciting and generating passionate emotions that affect the viewer in a profound way.

    Read More

  • A Rhetorical Analysis Of The Pepsico Campaign

    539 Words  | 2 Pages

    PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we

    Read More

  • Rhetorical Analysis Of Coca Cola

    1526 Words  | 4 Pages

    Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”

    Read More

  • Analysis of Film The Ad and the Ego

    347 Words  | 1 Pages

    progresses, we begin to perceive how ads for Nike, Calvin Klein, Oil of Olay, and Suzuki are selling more

    Read More

  • Nike Fixed Costs Essay

    794 Words  | 2 Pages

    Nike’s goal is to remain unique and different from others in terms of the items offered on the market. Arguably, Nike belongs to a monopolistically competitive market as there only a few organizations with the ability to regulate the amount charged for their product which means they cannot make their prices high as this is likely to make customers move on to other available choices (Nike, Inc., 2012). However, Nike can find a balance between the prices to charge for their products and remaining competitive with other companies in the industry. Nike has formed a distinction between the appearance and performance of their footwear and that of their competitors. Although products are differentiated from other companies, they still influence each other because they are items of the same

    Read More

  • Rhetorical Analysis Of Nike

    905 Words  | 2 Pages

    But what makes people buy the name brand Nike? They have great advertisement. I love to watch Nike commercials; they appeal to me as an athlete. The commercials show the inner fight in people, breaking records, becoming a stronger person, being the best you, and being the best athlete; you can be overcoming anything. I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing? Nike apparel, for the kids that want to be just like him, they want what he has. So they want the Nike look. For me personally, I see Nike products and logos at just about all sporting events, which is a great strategy for the business.

    Read More

  • Nike Marketing Goals Essay

    893 Words  | 2 Pages

    Nike’s focus for fashion forward women is the following: lead the athleisure trend, increase advertising, and the introduce the #BetterForIt social media campaign. We need to focus on the athleisure trend by increasing our portfolio for the women target market. Athleisure is already 20% of the firm’s revenue and we need to recognize that women are leading this fashion movement. Under Armor and Lululemon are already making headways in this fashion focused market. We need to emphasize our athletic technologies, promoting lighter fabrics and better performance, while still maintaining a level of comfort and fashionability. Increasing the portfolio means nothing if women don’t know we’ve done just that. Nike will need to increase advertising specifically with this target market in mind. The #BetterForIt campaign is one important aspect of these advertising efforts. Similar campaigns should promote and help “normalize” athletic wear in everyday

    Read More

  • Adidas Human Resource Management Strategy

    1025 Words  | 3 Pages

    The usage of athletes in TV commercials is the strategy that Adidas used to promote its products, in order to create the brand awareness from the people worldwide (Manus, n.d.). The reason why Adidas likely uses athletes in almost all of its advertisement is because Adidas wants to make people think that when they use Adidas products, they can be as professional as the athletes.

    Read More

More about How To Write A Rhetorical Analysis For Nike

Open Document