Rhetorical Analysis Of Subway

Five, Five, Dollar Foot Long Ding-dong rings the doorbell as the customer is greeted; “welcome” and the smell of freshly baked bread and cookies fill the restaurant. The menu board panels with well lighting are structured high on the wall with bold eye catching colors such as: yellow, green, black and red. The glass-structured refrigerator/cooler display the choices available to create a sandwich from meats, cheese, and vegetables, as well as dressing and dry condiments. Robert Griffin III (RG3) is shown with a football in hand advertising a six-inch smokehouse BBQ chicken sandwich. “Subway, eat fresh” When I think of Subway I think of freshly made sandwiches, I can custom order my sandwich and watch the sandwich artist create it, but I

Ethos also known as credibility and Greek for character is used because Robert Griffin III (RG3) is shown. RG3 “won the 2011 Heisman Trophy as the nation’s top collegiate player. Selected with the No.2 pick in the 2012 NFL Draft by the Washington Redskins…” (“Robert Griffin III” 2). Football is such a well-liked sport, favored by both men and women, ranging in all ages and with Subway using the face of these famous athletes it allow the consumers to think “we can be like him.” Although not directly on this specific ad, other ad’s include Subway Restaurants registered trademark which is Doctor’s Associates Inc. (DAI) which gives the idea that there’s “a team of health-conscious doctors” ("Are You Being Tricked By These Food Industry Marketing Tactics?” 5). When the audience sees the key word “Doctor” they give extra attention because Doctors are creditable. Another ethos that is not shown on this particular ad is the red American Heart Association (AHA) symbol with a check mark that indicates it is an AHA approved. Subway Restaurants partners with American College of Cardiologist (ACC) and sponsors healthy heart activities such as Jump Rope for Heart and Hoops programs for education. Secondly I feel that this ad uses logos also know as logic and Greek for word. The advertisement includes “6 grams of fat” well isn’t that awesome to eat a six inch sub with only 6 grams of fat. It also

Well exactly what is on that sub for it to make only 6 grams of fat, its all unknown, not everyone eats a sandwich “plain.” So what happens when things get added, extras? The food preparer is taught how much of each to put on a sandwich but to face reality is that how much is actually put? Speaking from my own experience, I can’t recall the ounces of lettuce that goes on a 6” sub but for the other individual items it was as follows (2005): three tomatoes, three cucumbers, three olives, three pickles, three slices of onions etc. is what “should be on a 6” sub, but it doesn’t always happen that way. The customers would say “a little more” for the amount the sandwich cost. According to American Heart Association to achieve a 6” sub with 6 grams of fat or less on 9-grain wheat bread, and only toppings allowed are: lettuce, tomatoes, onions, green peppers, and cucumbers (plus one package SUBWAY® Apple Slices or 1 small apple plus water). There are only certain meats that are allowed to achieve this, which do not include the specialty subs (i.e. BBQ chicken, meatball). Dr. Lenar Lesser a researcher at Palo Alto Medical Foundation Research Institute did a research with 97 adolescents’ ages 12 to 21 that were to purchase meals at McDonalds and Subway. They consumed an average of 1,038 calories at McDonald’s and 955 calories at Subway. He found that although the calories were significantly lower at Subway, the