Rhetorical Analysis Of John F. Kennedy's Steel Corporations Fordy

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Steel Corporations Forge Tyranny The 1960s marked a time of great change, turmoil, and innovation in American history. President John F. Kennedy worked hard to ensure the best for the citizens of the United States and that is why, when steel corporations raised their prices 3.5 percent in a time of economic distress, Kennedy responded with outrage. In his speech to the American people on April 11, 1962, President John F. Kennedy used a plethora of rhetorical strategies to persuade the American public to join his crusade against the greed of large steel companies. President Kennedy begins his address by immediately stating his opinion on the issue; that the actions of steel corporations “constitute a wholly unjustifiable and irresponsible He creates a judgemental and disappointed tone when discussing what “a few gigantic corporations have decided to” do rather than what “they could” do. He once again paints this narrative that steel companies don’t act out of public interest, and that the the audience must force them to. The “Steel Workers Union”, “Department of Justice”, “Federal Trade Commission”, and “the Department of Defense” can “be proud” of what they are doing, however, it is not enough. This is key in Kennedy’s speech, because it is the final reason as to why the public needs to retaliate against the recent greedy actions of steel corporations. Kennedy entertains the rights of companies, that their decisions “ought to be freely and privately made.” Therefore, the American people have the right “to expect in return for that freedom, a higher sense of business responsibility for the welfare of their country than has been shown in the last two day.” The shame and disappointment Kennedy portrays convinces the public that they deserve more, that they must act. Kennedy concludes, “Some time ago I asked each American to consider what he would do for his country and I asked the steel companies. In the last 24 hours we had their answers.” His concluding remarks, soured by the condemnation in his diction and tone, ring with a sense of finality. By alluding to a quote from his previous speech on patriotism, he raises the critical question: Is it fair that you sacrifice everything for your country and that steel companies simply refuse to? This statement attacks the nationalism of the steel companies, and brings the ‘us vs. them’ mentality full

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