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Crisis communication plan case study report
Crisis communication plan case study report
Importance of communication in crisis
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In his speech, delivered on September 11th, 2001, President George W. Bush attempted to address the country on the heart-wrenching incident that had just occurred only a few hours earlier. On this day, the people of America witnessed terrorist attacks to three of our nation's most recognized establishments. President Bush gave his utmost effort in providing the citizens of America with a sense of comfort when they needed it most. Using an optimistic tone, Bush explained to citizens that together they will refer back to the promising outcomes of past traumatic events and experiences and use this sense of hope to keep the people of America hopeful for troubling times to come. With a new sense of unity, the people of America were looking for answers …show more content…
Bush decided to use personal pronouns to include how these attacks on America had affected himself. He wanted people to understand that he is a person too and he is doing his best to think of ways on how to come back from this downfall. Also, he wanted the people to know that this event affected him on a personal level because it was an attack on his country during his presidency. To connect with the audience’s emotions he uses pronouns such as “I”, “our”, and “we” to explain that he is one of them. Although he is their leader, in the end he is a citizen just like the audience and is impacted in a similar way that they are. Using these personal pronouns helps the audience comprehend that he is with them and in a similar situation. Bush quotes Psalm 23, “Even though I walk through the valley of the shadow of death, I fear no evil for you are with me”. Bush emphasizes the fact that the country is in this together and does not want any people to feel as if they are on their own. Citizens should feel safe in their country and if they do not then he is failing his job as their leader. When doing so, the audience becomes more sympathetic for Bush and understand that he is under a lot of pressure and is doing everything in his power to provide them with safety. He re-evaluated the …show more content…
As the President, people expected Bush to have a very formal message for the nation to provide them with details of the incident. Bush’s speech seemed to be very prepared so the audience knew that he was well informed of the incident and that he had an idea for the people. Bush reiterates that, “A great people has been moved to defend a great nation”. By doing this, the president wanted to sound sincere to the people because this was a devastating incidentdevastating incident and they would listen to what he said. The tone is severe throughout the speech and people will take his words more seriously than they might if it was something unimportant. The manner in which he delivers the speech to the citizens is important because they get a sense of how this event impacted American lives or how it will impact the way they live. In the speech, Bush reiterates that “Today, our nation saw evil -- the very worst of human nature -- and we responded with the best of America”. The use of the words like “evil” and “very worst of human nature” give great detail as to how appalling this event was to all Americans. Bush uses words like this to describe the feeling that will come to mind when they recall the event. Americans came together on this day to fight against evil and restore a nation of
In the “George Bush’ Columbia” speech, George W. Bush used a variety of ways in order to make his mark and effectively assemble his dialog. One of the most prominent strategies Mr. Bush used was his sentence structure. He did a great job shaping his speech by initially addressing the problem at hand. He first stated what happened, who it happened to, and gave his condolences to the ones who didn’t make it, along with their families. Mr. Bush also seemed sincere throughout his speech as he made sure to mention each hero apart of the crew. Another technique George W. Bush displayed was the diction and tone he used while delivering the speech. From listening to the audio last week, I remember the passion behind Bush’s words and the sincerity
Rhetorical analysis assignment: President’s Address to the Nation. Since the 9/11 attacks, the Bush administration has been calling on all citizens and all nations to support his Middle East policy. Nonetheless, the U.S. has been involved in the Middle East struggle for more than half of the century, wars were waged and citizens were killed.
Bush opens his speech by acknowledging the events of September 11, and those that lost the lives of loved ones and to those that gave their life trying to save others in the buildings. He appeals to those that remain strong by saying that, “These acts of mass murder were intended to frighten our nation into chaos and retreat. But they have failed. Our country is strong.” His use of pathos helps Bush to calm and control the public in order to keep the country together. This
At the beginning of the president’s speech, Bush used pathos to convey images of the terrorist attacks to the American people. George Bush recalls, “The pictures of airplanes flying into buildings, fires burning, huge -- huge structures collapsing have filled us with disbelief, terrible sadness, and a quiet, unyielding anger” (Bush). This recollection of the terrible events tugs at the emotions of those who were listening to his speech at the time because many families had lost their loved ones to the attacks. The president recalled these terrible images of destruction in order to grab the attention of his listeners and express the mood of the situation. However, President George Bush does not only use pathos for sadness but he also uses pathos to portray American patriotism. The Commander and Chief states, “Terrorist attacks can shake the foundations of our biggest buildings, but they cannot touch the foundation of America. These acts shatter steel, but they cannot dent the steel of American resolve” (Bush). This pathos is used for a completely different purpose. Instead of using the rhetorical device to touch on the emotions of the situation, here Bush uses pathos in an effort to lift up a grieving nation. His words are intended to give the horror stricken people hope when he explains how America is not a nation that will be broken so
The message, however, showed no signs of the forthcoming attack on Pearl Harbor. The President also creates emotions in the audience through his use of tone and emphasis. His tone is stern yet caring, showing that he believes in the American people. It also shows that while the United States was attacked, he has faith that the American troops, citizens, and government will rally behind him to terminate the impending threat. His emphasis throughout his speech shows his most important points.
President Bush and Prime Minister Blair delivered speeches shortly after the terrorist attacks on the World Trade Centers in New York and the Pentagon in Virginia, which occurred on September 11, 2001. Former President George W Bush utilized pathos, anaphora, and personification in his speech to convey an optimistic tone. Former British Prime Minister Tony Blair, addressing the same topic, utilized mild invective and parallel structure to express an affirmative tone. Throughout the speech, the former President George W. Bush strives to empower Americans by instructing them to remain resolute, but to “go back to [their] lives and routines”. He uses the personal pronoun we and the common pronoun us repeatedly to indicate that the people of the United States, who either saw the event on television or experienced this event firsthand, were and still are involved in this national tragedy.
This was a very emotional event that occurred. Many people lost loved ones they cared about in the terrorist attack. For many Americans knowing that terrorist groups could attack U.S. soil scared a lot of people. Before, President Bush first addressed the nation on this terrible event many people had lost hope. When writing his speech, it was easy for him to relate to what happened. President Bush didn’t have to create an emotional response; he was already feeling the pain and was speaking from his heart during his speech.When President Bush gave his speech to the nation, it helped people realize that Americans are still strong and we will continue to fight for our country. He stated in his speech “Terrorist attacks can shake the foundations of our biggest buildings, but they cannot touch the foundation of America.” (George Bush) By President Bush stating this in his speech it showed that they can try to scare us, but they can’t change the way we do things in
It all happened in an instant. One minute thousands of civilians were on their way to work when everything changed. President George Bush gave an iconic speech that was not only memorable but gave hope to the Americans that justice would be served to those associated with the terrorist group al-Qaida. George Bush’s speech rallied the Americans to fight back against the terrorists because he used rhetorical devices such as parallelism, analogies, and repetition.
President Obama’s Address to the nation was presented on January 5, 2016. His speech was shown on all of the major network stations. The main goal of his speech was to get the point across to the nation about the increasing problem of gun use. His speech really focused on the issue of gun control and if it would benefit the country. Overall, the biggest idea of his Address was that gun control is a large issue in the United States. The way to prevent deaths caused by firearms can be prevented in other ways than taking peoples guns away. The examples brought up in this Address really stood out to me. The use of personal, national, and global examples really made his speech stronger on the topic of effectiveness.
These acts shatter steel, but they cannot dent the steel of American resolve.” George Bush was president at the time when the 9/11 attack happened. George Bush wrote this quote for the thousands of lives that were hugely affected. To the kids worried about their parents while they are in school, to the worried husbands and wives, and brothers and sisters. The 9/11 attack did not only change the lives of people who lost a loved one, and the people who were there where the planes hit, but also people who just saw what was happening and people who heard about it, cried. The increase and patriotism and the rise in security will make people feel more secure and protected but it will never change the the amount of people affected by 9/11. Millions of people around the world know about what happened on September 11th, 2001. Millions of people will be changed
Bush demonstrates that with the use of metaphors, personification, and also repetition. Using metaphor, he compares America to steel, saying that America is like steel, but not pliable. Portraying that whatever dangerous act comes to America, America will stay strong and not move. Personification is to explain the reasoning behind the terrorists’ operations and the motives behind this move. Bush gives feeling and visualization traits to the nation, consequently putting it in the nation’s point of view, highlighting what the nation felt and saw. Repetition is to bring America together and strengthen everyone. It is to show that this heartbreaking event did not just affect the victims, but it affects the entire country. The way Bush uses repetition to get the people of America together makes America stronger because the more a country is together, the more power and strength it will possess. As a final point, President Bush’s usage of these three rhetorical devices grabs the attention of the people and helps Bush express the type of tone he wants to get
Within both Presidential speeches diction is used to similarly inform and alleviate the American people. Franklin D. Roosevelt admits he and the U.S. government were “deceived” (5) by a “deliberately planned” (5) attack which, he declares, will be remembered with “infamy” (2). Roosevelt targets Japan with spiteful and traitorous words letting Americans know he too is vengeful and offended by the attack. George W. Bush gathers nations together for the “fight of all” (35) against the “murderers” (13) of al Qaeda to stop their “evil and destruction” (16). George W. Bush cons the idea of al Qaeda being a natural embodiment of evil, boldly shaming the group for their atrocities to show his disagreement with al Qaeda’s beliefs. Likewise, he and Bush reveal the enemy with malice statements, providing model images of the enemy for Americans to accept and channel their hate towards. Both Presidents know of the panic and fear the American people now have, therefore they each use powerful words to portray fearlessness of the enemy. According to Roosevelt, the actions of the Japanese empire “...
Many would argue that President Obama is one of the most effective speakers in the decade. With his amazing speeches, he captivates his audience with his emotion and official tone.
He emphasizes the horror when he states, “I regret to tell you that very many American lives have been lost.” He tries to gain the confidence of the the American people by stating that other countries have been attacked, as well. He uses parallel structure and repetition to indicate that places other than the US were attacked. He repeats this framework to emphasize that many other places were attacked. He does this so that his audience can understand the greater impact of the event. FDR then concludes this section of his speech by stressing the fact that he knows what the Americans are feeling and the opinions that have been formed. Roosevelt implies that he knows their lives will change and that the people are concerned for their safety. He does this to make the listeners understand that they are not alone in their reaction to this attack and that everybody in America feels this
President George W. Bush is notorious for horrible public speaking, tripping over his words and making silly mistakes are not uncommon in President Bush’s speeches. When 9/11 struck the heart of America we turned to President Bush to guide us back to the path of calm and reason. The American population tends to lean on our President in time of tragedy to serve as a system of support. Instantly after the World Trade Center buildings were attacked President Bush addressed the nation on live television. Bush used neo-Aristotelian tactics: ethos, pathos, and logos to instate a sense of patriotism, argue that America will recover from this tragedy and bring justice to our nation.