Revolution Of The Eye Analysis

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From the late 1940s to the mid 1970s, the pioneers of American television adopted modernism as a source of inspiration. In which Modernism is a philosophical movement that along with cultural trends and changes, arose from a wide scale and far reaching transformations in the western society. Revolution of the Eye looks at how the dynamic new medium of television in its risk-taking and aesthetic experimentation paralleled and embraced cutting-edge art and design. Revolution of the Eye also examines television’s promotion of avant-garde ideals and aesthetics exemplified by the appropriation of Dada and Surrealist ideas in the aesthetically and conceptually rich series The Twilight Zone and The Ernie Kovacs Show by such pioneers as Rod Serling …show more content…

The Revolution of the Eye also illustrates Optical Art which influenced many different commercials and promotions. Optical art is a style of visual art that uses optical illusions. Optical Art paintings and Minimalist sculpture were embraced by set designers in the mid-1960s when the networks shifted to all color formats, such as for The Ed Sullivan Show. It also features the medium’s first fully interactive program: Winky Dink and You. This groundbreaking children’s show invited youth to send away for plastic screens and special crayons, directing them to draw on their television sets to help move along the storyline. This exhibition looks at television’s facility as a promotional platform for modern artists, designers, and critics; its role as a committed patron of the work of modern artists and designers; and as a medium whose relevance in contemporary culture was validated by the Museum of Modern Art’s historic Television Project in 1952-55; which worked with the networks to produce programs on modern art for a broad audience and apply modernist ideals to the look of

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