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Evolution of supermarket
Revolution of retailing in india
Revolution of retailing in india
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Executive Summary Graphics Not Available Retailing in India came with evolutionary patterns from Kirana store to Super market. This sector was un-organized in the initial stage, and after that it carried forward by the textiles industries through the dealer model. Now it is growing as supermarket and hypermarket. The main drivers of the retail evolution in India are buying behavior of the customer, increase in disposable income of middle class, infrastructure development and changing customer choice. The target segments of retailers are the younger middle class earners which belong to more than 20% of total population. The growth in retail sector also comes through innovative ideas. As retailers are providing the innovative buying options at different store like as cash & Carry, lowest price day (Sabse Sasta din) which help to increase the customer base. Initially organize retail was involve in the apparels and footwear. Now retail has included the food chains, book & CD store (landmark) and electronics (CROMA store a Tata retail chain). These all changes occurred at a passage of time so; it is an evolution rather than revolution. This paper help to give information about the journey of retail in India, different formats of retails chains, drivers of the retail industry, and finally the barrier in the growth of Indian retail.
Mayer, M. L. (1989). 1949-1989: retail reflections. Journal of Retailing, V65 n3, p 396. JAI press, Inc.
Over the summer I experienced my first real job in retail. It was fun because I didn’t have to always stand behind the cash register and deal with customers. I could be working at customer service one day and apparel the next day. While there were pros to having that job there were also cons. If I had to work in apparel I knew that I would be working hard the entire shift, and depending on what manager was in that day and what shift I got would determine how that day would end. For example, if I had to work in customer service during a closing shift I knew I would probably be in the front by myself for about half of time I worked and would be there longer than I planned. In all my experience with working in retail I have dealt with three
In recent times it has been well documented and reported that the way in which retailing is changing. Alongside the former methods of ‘’bricks and mortar’’ stores, modern day retailers must now ensure that their goods and services are available by means of various streams, including websites and mobile apps. (Benady, D. 2014) But it is not only retailing which have changed; the consumer is becoming savvier and increasingly sophisticated. Consumers are expecting more from retailers and now expect a ‘’seamless shopping experience’’ however way in which they may interact with the retailer. (Benady, D. 2014)
As reported by Janow and Guerreiro (1991) that retailers were selling goods and service to the ultimate consumer. At the time they have also provided service in terms of the information sources for customers, and encouraged a need in order to apparel merchandise. In the United States has the retail store about 2 million. Moreover, about these retail stores were approximately 135,000 retail stores that have specialized in apparel and accessories, and about 70,000 retailers have involved apparel and accessories in their selling mix (Frings, 1991).
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Retail work is best known for low pay, difficult customers, and long shifts. Although this is at times true, retail work can teach people valuable lessons and skills that are used on and off the job. As a Sears sales associate, I spent my last summer working in retail, enduring both tiresome hours and demanding buyers. Through this experience, I learned tricks and skills that are useful to survive a job in retail.
Both modern and traditional retailers' will co-exist in India for some time to come, as both of them have their own competitive advantages. The kirana has a low- cost structure, convenient location, and customer intimacy whereas modern retail offers product width and depth and a better shopping experience. (Das, 2015)The study seeks to understand the competitive strategies followed by unorganized retailers in present competitive and fast changing environment.. The modern young people are mostly going to get purchase from Malls and shopping complex. So, there is stiff competition between organized and unorganized retailers. The study found that reducing price, to make available more choices and branded product are the major tool for unorganized retailers to face
This case deals with different approaches people took to develop super market chains in India. With the first approach occurring with Wal-Mart and Bharti, where Wal-Mart would operate the behind the scenes while Bharti would operate the front end. They decided to work on establishing a supply chain rather than rapid expansion. The next approach was taken by Reliance. Reliance started developing a retail chain that would include two formats and getting products from local farmers. Tata and Tesco went a different direction and went into the business-to-business market. This partnership had an understanding in the Indian market and global retail experience on their side.
The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space.
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At the present time, shopper in India wants the right price, ambience and good quality all under one roof. With the speedily altering everyday life and rising earnings of customers, the retail industry has shown good growth rates in India. According to a report on Indian grocery and personal care Retail Industry, it is estimated at $680-billion score by 2021[20].