Research Methodology: An Introduction To Research Methodology

RESEARCH METHODOLOGY

3.1 INTRODUCTION Research methodology is a systematic way to find out the result of a given problem. It defined as the study of methods by which knowledge is gain and its aim is to give the work plan of the research. The best selection of research methodology is based on the suitable research objective, the nature of information and the resources available.

Generally, there are two types of research methods, it is quantitative and qualitative research method. Quantitave research involves the collecting of data in the form of numbers and qualitative research involves collecting data in the form of words and images. Besides that, quantitative data are usually associated with empirical social scientific approaches to measurement. The principal methodological techniques here comprise surveys and experiments. Then, for qualitative research comprises methodologies more often preferred by interpretive and it more often associated with the used of techniques such as observational research, focus groups and in depth interview.

To carry out this study, qualitative method was used which include literature review, knowledge acquisition and data analysis techniques. Then, there are two categories to find out the data in the

Literature review formed at the first stage in the dissertation to put all the secondary data collection. Secondary data helps to make primary data collection more specific since with the help of secondary data. Some of the data has been collected from the internet, books journals, magazine, newspaper and other media to achieve the objectives. The major advantages of using secondary data are economic because it is less cost and time saving than collecting primary data. On the other hand, the disadvantages relate not only to the availability of sufficient secondary data but also to the quality of the data that is