Relational Switching Research Paper

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there are 3 switching cost that consumers face, which are Procedural, Financial, And Relational switching costs. Procedural=lost time and effort. An example of procedural switching cost for my standing point are gaming consoles. The play station 4 gaming console is overall better to have than the Xbox one console, but I'm so used to the Xbox that I rather play on that instead of the PlayStation 4. Financial=total economic resources that must be spent or invested as a consumer. An example of Financial buying is a house. at the moment I want to purchase a new house, but the houses i like are out of my price range which is considered a luxury purchase. Relational-emotional and psychological consequences of changing from one brand to another.

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