Recommending Continued Sponsorship of the Posse Ride
This is to recommend continued sponsorship of the Posse ride. In order to maximize the
effectiveness and profit-making potential, I propose the following changes in this program – 1) Repeating
successful routes. 2) Involvement of HOG members in route selection. 3) Follow up with Posse participants
30 days after the completion of events. 4) Creating spontaneity during the ride. 5) Increased participation of
employees on the rides. These new initiatives would help us better understand customer needs and build long
lasting relationship with customers.
A Harley-Davidson motorcycle is more than just a mode of transportation or ordinary product. It's
an American icon that is much loved and recognized around the world. So, while we are dedicated to
continuous innovation, we have opted for evolution more than revolution to carefully preserve the elements
that make a Harley distinct – Posse ride is one of the key elements. Riding is the essence of motorcycling
experience. The Posse ride builds resonance between die hard members of the Harley community. The stories
narrated by riders attract non Harley/HOG members. The Posse ride presents us with an opportunity to gain
feedback from customers in an environment of extended accessibility and intimacy. Furthermore, it enables
us to provide promotional offering satisfying the need of die-hard HOG members. The Posse Ride links
riders together into a broad community. The ...
The machined rides caters to the crazy excitement turning, spinning and dipping to get you turned on without getting you turned over!
Roll the windows down, turn the music up, and drive slowly. Now you're cruising. Cruising is the art of seeing and being seen, and in Tucson the center of this art is Speedway Boulevard. This six-lane street runs east to west through Tucson and is one of the busiest thoroughfares in the city. It hosts a mix of commercial and private buildings: small shops, offices, restaurants, grocery stores, apartment buildings and older homes, as well as the University of Arizona. Despite the apartments and occasional houses, Speedway is mostly a commercial street populated with strip malls and other businesses. Cruising is most visible along the more commercial, business-oriented East Speedway, which for the purposes of this essay is defined as the three mile stretch of road from Alvernon to Wilmot. Like most streets, Speedway was built for an entirely practical reason: to conduct automobile traffic from one place to another with a minimum of waiting. This utilitarian reason is inverted by cruising. The purpose of cruising, unlike driving, is not to arrive but to not arrive. Cruising is a social activity wherein the cars become tools for meeting other people as well as a means of getting from one place to another. The reputation of cruising, and of the nighttime Speedway, is not nearly so benign. As traffic slows and the music increases, the character of Speedway as a place - that is, a focus for human memory and experience - changes to reflect the activities and desires of the cruisers.
In this story, Boyle uses many symbols to create the theme. The individual vehicles are each symbols in the portion of the story that they appear. For example, early in the story, the narrator describes the car they drive to Greasy Lake as an old station wagon, obviously not the “ride” of a true tough-guy. When the boys arrive at Greasy Lake, a “chopper” is parked on the shore, and next to it is a 57 Chevy (Boyle 113). Both of the vehicles are hotrods that imply a “greasy” image. The Chevy owner is a tough muscular character who beats the stuff out of the narrator and his friends. The biker, whom is regarded as a bad older character, is dangerous by stereotype alone. Consequently, the vehicles are representative of the individuals who drove them. Another symbol of the danger the young men face is Greasy Lake itself. Dark, murky cold and disquieting, every aspect of it spells danger. Its glass-strewn sho...
Travis had to work hard to make new friends in his new career of freestyle and Motocross. Travis got all his friends to gather and the were called the Nitro Circus. The Nitro crew which consists of Travis Pastrana’s family/friends. Travis Pastrana is the ring leader and was in charge of traveling and having fun in general. Most friends have an extreme sport back ground such as dirt biking, mountain biking, or wakeboarding. Well almost everyone, Street bike Tommy is the fattest, laziest and funniest on the nitro team, he joined so he could stop his average everyday life of hanging drywall. There is also one female member her name is jolene van vugt. Erik roner is a extreme base jumper and skier. Then there is Special Greg he is Travises cousin and seems to always be the first one to land a new trick. Jim De Champ is always getting injuries and was one of Travis’s first friends. Jim has a ...
At sometime in every single sport someone is always injured or getting injured. However, of all of the sports, research has proven that motocross is one of the sports with the highest risks. Supercross is the second most dangerous type of dirt biking racing out there. The fast paced racing and the uncertainty of knowing what the racer in front of you will do makes this such a dangerous type of racing. Motocross is little less dangerous because most of the racing is outdoors, not indoors in a small stadium. But the most dangerous type of dirt biking is freestyle. The difficult tricks, speed, and the height of the jumps makes this the most dangerous type of dirt biking. The risk taking behavior is played out in a cat and mouse type games that rides engage in all around the nation. There are many different riders who will do anything to get that extra thrill to get that adrenaline rush. Even some of these riders drive in places that they aren’t suppose to, like non-permitted areas such as closed practice tracks or private land. Some motocross and supercross communities are trying to help riders with the lack of caring about boundaries learn that ...
Harley-Davidson states their mission as “We fulfill dreams through the experiences of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.” They have performed wonderfully over the past hundred years, and have not forgotten their mission or where they came from. Over the years they have stuck with the things they know, and also expanded into related services and products. Out of the 151 motorcycle manufacturers, Harley-Davidson and Indian were the only two companies to survive the Great Depression. Harley-Davidson was the only one in America after Indian dropped out in 1953, but face Indian again now since they re-entered the market in 1999.
...addition, no one could beat the way I was feeling. This is where I belonged even though others thought different. I had never once thought about going to rodeos until I met Cole. He had led me to something that I will now look forward to going to for the rest of my life. Even with the blistering sun and even with the pouring rain, I found a sense of my own belongingness. Just because I didn't look the part of a usual rodeo fan, didn't mean that I wasn't one of the biggest fans of all. I was glad that I could be a supporter for my friend, but most of all I was glad for the new, thrilling experience. It was a feeling that no roller coaster ride could ever give me.
Billy and Wyatt of them go through a series of adventures, first stopping off at a motel where they're rejected, regardless of the glowing vacancy sign. This shows that their culture is not accepted in the rest of the world. They leave the motel and camp out in the wilderness. At a point, Wyatt's bike gets a flat, and they stop at a farm to fix it. It is at this point that the film makes a comparison of the bikers to cowboys. As Wyatt is fixing his tire a man in the background is shoeing his horse. This is making the point that Wyatt is the new version of the cowboy and his chopper is the new cowboy’s horse. During this scene there is an exchange between Wyatt and the farmer where Wyatt tells the farmer how much he admires his farm because he built it with his own hands. This is the first time that you get an idea of Wyatt’s values.
One sport of rodeo that raises the eyebrows of many anti-rodeo activists is Team Roping. Team roping was used for the purpose of catching live cattle on the range to perform vaccinations and to treat injuries. Team Roping is defined as on cowboy ropes the steer around the horns and turn left, so that the next cowboy can come behi...
A socially approved form of a gang is a club. Americans generally view clubs as character building leadership opportunities; whereas, individuals typecast into gangs are persecuted as criminals. Clubs are formed with constructive goals in mind, such as making it easier for its members to find parts for a particular brand of automobile. Socioeconomic class, academic achievement, or perceived roles in society for its members all play a part in the preferential treatment given to a group which a society deems a club rather than a gang. For instance, parts of the public anticipated that motorcycle riders would cause a massive rise in crime within the Hollister area during the motorcycle rally.
A peer group can help one find their own identity by shaping an individual’s short-term choices, such as appearances and interests. They help a young person figure out how they fit in the world. “You’re not like the rest of us and don’t try to be” is told by one of the members of the gang. Ponyboy will have a hard time trying to not grow up like the rest of the pack because being in a gang like the Greasers,
HD has chosen the strategic direction of targeting women and the younger market that is technologically conscious in order to increase its share in the first time motorcycle owner market space. With the introduction of the new VRSC’S, and the new lowered sporster 833 L and the 1200 L, design for small riders who want more power, also promoting the already existing HD motorcycle owners to step forward and purchasing a bigger model. HD is in a position of attaining a sizeable share in the first time motorcycle owners, the young males, and females’ marketplace. To target the women and the young market with the new product line, the company has adopted the following marketing objectives: to expand its current market (market expansion), diversify its product line (product diversification), and modify its marketing mix to target women and the younger demographic.
After the buyout by Beals, Harley Davidson improved in terms of its productivity after gaining production lessons from the Japanese firm. Furthermore, the company changed part of its marketing move which helped in the improvement in the overall performance of the company. Most people used the logo of the company’s bikes freely and this resulted in bad image for the company. As part of making up and restoring its image, the company decided to license all its logos and any other items that was relating to the company. This helped the company to obtain new customers a part from its already existing customer base. The demand of the products of the company also increased over time after the licensing of the products and the logo of the company. This meant that the company could not satisfy the demand hence this became a problem of its success. The company had also the potential of expanding in terms of exporting ...
for a ride on their day off, they modified their bikes and turned a hobby of
Law enforcement agencies have found that motorcycles are also an effective in patrols with their ability to move easier in traffic. They have also been used to escort political figures, funeral procession and lead parades (Day, 2009). Motorcycle patrols have been in law enforcement use since 1909 with a multitude of types of motorcycles such as Harley Davidson, Honda, Kawasaki, and BMWs (Day, 2009). The disadvantages of using motorcycles for patrol use are the main factor that a rainy day or a snow storm