Within the June 2017 issue of Real Simple magazine, the first three pages are taken up by a large advertisement for the OLAY Regenerist skin care line. Printed on the back of the front cover is an immediate introduction to their marketing ploy; there are two young, white models that are smiling towards the reader. This is all done while standing against a plain white background. It follows, then that this plain white background continues to be a constant throughout the rest of the ad. Alongside this, the second page contains glistening photographs of the signature gradient red bottles that package the OLAY Regenerist Micro-Sculpting Cream and the OLAY Regenerist Miracle Boost Concentrate. Directly above this placement, there is a small paragraph …show more content…
Advertising in Real Simple is a perfect marketing strategy to reach their intended audience, especially considering the 2017 Media Kit for the magazine stated that their primary audience is women around the age of 52. This leaves the question of why in the ad the models on the front page are not of an age to be using this product in the slightest. Although this tactic is common in the beauty industry, it is still notable because the flawless makeup and young faces are a subtle form of propaganda that makes the product seem more reliable than it actually is. It does not stop with just the models, this advertisement presents endless logical fallacies just like this one throughout the span of its four pages. Continuing with the design choices of the company, they do not just exaggerate the effects of the product visually, they exaggerate the product visually as well. With the plain white background there are just as heavily edited photos of the seemingly glowing red packaging. According to the Digital Synopsis website, brands that use the red and white combination are trying to “create a sense of urgency, thereby getting customers to order in a hurry” (“The Psychology of Colors in Marketing” ). This applies to the makeup brand because a consumer’s urgency towards preserving their youth is a very common one enforced by society for older women. Pairing this …show more content…
This advertisement is only one page long, but features many visual elements. The primary focus of the display is the sensually shadowed African-American woman that takes up over half of the page. The woman is looking away from the camera with her eyes that have been heavily coated in makeup; aside from the eyeshadow, she also appears to be wearing gloss on her lips, which are showcased in the center of the page. She is placed against a dark brown background that is barely darker than her own skin. Contrasting against her face is a singular diamond that is placed on the right side of her cheek, lining with the cheekbone. Sticking with the theme of contrast, the cream colored bottle of the actual skincare product is placed against the brown background, right beside the model’s jawline. Directly underneath itself, the AMBI presents its highlight slogan, “you glow, girl” (59). This text is then followed by a “before and after” skin comparison that is supposed to show the effects of the product, even though the photos are clearly labeled as a dramatization. It follows then, to further their claims within the photos, there is a paragraph that includes the supposed ingredients within the product and what their effects should be; the text explains that the product contains both “natural soy and vitamins C & E” (59), but the ad
From the moment of its existence, car insurance has continued to be a value and necessity in the lives of every driver. With the increasing number of people that are driving, it is something that simply cannot be ignored. And what better way to share various insurance companies than through advertisements and television? Amongst the numerous selections of car insurance, Allstate has proven to withhold a successful and symbolic campaign of television advertisements. Through the use of logical appeals, dry humor, and strategic plot lines, Allstate does an efficient job at drawing its viewers in.
Like McClintock wrote in Propaganda Techniques in Today’s Advertising, it is the “most-loved and most-used propaganda techniques.” It is the easiest way to win over customers. They see a celebrity they admire, and they think if they use the product, so should they. In L'oreal's ad for instant tan lotion, the viewer sees the beautifully tanned, clear skinned, long-legged model Karlie Kloss. Her hair blonde, effortless wavy hair paired with an unbuttoned white dress shirt and stiletto heels is the L’oreals definition of beauty. Next to her in ‘handwriting’ font has a quote of her saying “In an instant my skin is ready to glow.” For those who are familiar of Karlie Kloss, her modeling career, or just after seeing her appearance, they might buy the product to try because they trust her “judgement” and hope to maybe look as flawless as she does. L’oreal uses Testimonial to teach women that they should strive to look as flawless as Karlie Kloss using their
The ad itself appears to be in a military instructional setting. The viewer’s eye is immediately drawn to the central focus of the document; a strong, physically fit African American woman in a combat stance, facilitating the techniques of martial arts. The entire ad is almost devoid of color, using instead, shading and highlighting strategies to draw the eye through the ad in the manner intended. Most of the ad is darkly shaded and blurred, lighter shades are used in the backdrop directly behind the woman highlighting her as the standout and the most important feature of the advertisement. Looking further, the viewer sees a group of Marines surrounding and beneath the woman focusing upward, as if she is on a stage giving a demonstration. Whereas the female is clearly outlined and visible, the surrounding men are darkened, almost blurry. She is obviously the boss here.
The advertisement's rich red coloring immediately strikes a viewer with exciting and salacious overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors' absence only strengthens the red coloring's implications.
Since Rihanna is one the most popular female singer in the world, people already know a lot about her. Her persona or her character would have a great impact on the sales of the product, since all her followers around the world be influenced by her. The purpose of the ad seem to be to sell her products but there is another hidden intention. That would be rising awareness among people that every colored women should feel confident and good about themselves. For instance, Rihanna used a model who’s also well know but also has certain skin tone like the model who has albinism. Albinism is when a person’s skin tone is extremely white. Not a lot of makeup lines make products for that skin tone, but Rihanna did and increased her audience and provided a clear intention of her makeup line.
I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
But we must see the reality, and not fall into the deception that shows us these ads, because most of the time these products cannot we change our present appearance. This will usually display advertising products for external image, such as yogurt, or those already named facial creams. Often, advertising, tells us to change our appearance and our way of being, no limits, and more able to do what we want, without any
It is shocking how many discourses a 30 second advertisement can produce. Many people will see this advertisement differently to the way I have perceived it. But I still think that it is quite clear how much of a stereotypical view this advertisement is portraying. It has succeeded in attracting many customers and has helped sell a lot of the product. It is producing this kind of fear among women about old age that aging isn’t a good thing, once they are 30 they need to start looking after their face because they are getting old. Women need to totally make sure that they always look young or that is it, their life is over. Media does a very good job at portraying this.
Americans in today’s society encounter millions of advertisements in their daily lives. Many advertisements are prone to sell towards different genders, cultures, hobbies, and much more. An United Kingdom personal care brand, Dove catches consumers’ attention with their series of commercials, “Dove Campaign for Real Beauty”. Dove “ believe beauty should be a source of confidence, and not anxiety. That’s why we are here to help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realise their full potential.”
While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives. CoverGirl is pulling their consumer in by offering them rich, satisfying color and lip butters, while also stating what shade is on the model. Since the model is wearing Yummy Pink, the brand decided to add a visual aspect of an ice cream. The brand emphasizes the shade of pink is just as yummy as an ice cream
The media favors one women's body type; the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements can't even match up to the
Estee Lauder’s beauty product is one such advertiser. In an August 2004 issue of Vogue magazine, enclosed was a two-page ad campaign intended to sell Estee Lauder’s “Future Perfect Anti-Wrinkle Radiance Moisturizers SPF.” This advertisment is appealing to the consumer because it stresses the importance of remaining young by the use of this product. This advertisement then goes further to stress that, “The past is forgiven, the present is improved, and the future will be perfect.” This advertisement includes three alluring models, all of which are of different ethnicity but essentially have the same physical attributes. This image is used to appeal to all sorts of American women. The models all have famished bodies; this includes their angular, somewhat gaunt faces and protruding collarbones. Located right below this image is the company’s slogan which reads, “ESTEE LAUDER. Defining Beauty.” The attempt is made with this advertisement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty.