RIP American Motors: 1954-87
In the early 1900's, automobile manufacturing was a growing business.
Independent automakers such as Auburn, Hudson, Nash, and Studebaker served a focused market, catering to small car drivers, not covered by the "Big Three" makers: Ford, General Motors, and Chrysler. Many of these independent automakers saw their last days during the Great Depression. After World War II, there was just a handful left.
American Motors was formed by the merger of two of these independents: Nash and Hudson. Nash President George Mason and Vice President George Romney saw the inevitable, to survive, the independents had to merge. Mason first talked to Packard who could not agree to a merger. After Mason tired of Packard's reluctance to join, he approached his second choice, Hudson. Hudson President, A.E. Barrit saw that Hudson was quickly losing money and decided that a merger would be the best course of action.
On May 1, 1954, Nash and Hudson joined, forming American Motors. (Foster 11) Mason was named chairman of the board, president, chief executive officer, and general manager. His assistant George Romney was named vice president, and Barrit became a director of the company.
For the first year of production, all of the old Hudsons were dropped, either for being dated or just not doing well in the market. The all-new Hudsons were based on existing Nash bodies with design features to keep them different. All Hudson production was also moved out of Detroit into Nash's main plant at Kenosha, Wisconsin.
In October, six months after the merger, Mason fell ill and unexpectedly died. The next day, Romney assumed all of his titles and responsibilities.
At the end of 1955, American Motors closed its West Coast plant at El Segundo, California, and moved all production to Kenosha. This move increased production, but still ended the year with a loss of $6.9 million. (Foster 18)
The 1956 model year brought out a new car, The Rambler. This was not a new name, but the car came out with no mention of Nash or Hudson. The press raved the new Rambler with its improved power, larger interior, and smoother steering. The rest of the American Motors line however, still carried the dated styles of 1952.
The Ford Motors Company was, is, and will continue to be one of the greatest American enterprises.
This paper will focus on the future of the U.S. Automobile industry as the United States recovers from the worst recession we have experienced in the past 75 years. I will provide information on the following topics pertaining to the U.S. automobile industry:
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In 1977 we introduced the first fish ready complete boat motor and trailer package by the name of Bass Tracker. Our company has continued to grow constantly and plans
The merger was the crowning achievement of Marcus Loew, a self-made business tycoon (Hay 10). Marcus Loew, born Max Loew, was born in New York to Australian-Jewish Immigrants. Loew grew up in poverty and had dropped out of school at the age of 9 to help support his family (Edwards para 1). He was a very ambitious child. He was uneducated but he worked his way up from meaningless jobs to high paid business man through real estate investments (Edwards para 2). He started at a meager job at a fur busi...
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A merger is a partial or total combination of two separate business firms and forming of a new one. There are predominantly two kinds of mergers: partial and complete. Partial merger usually involves the combination of joint ventures and inter-corporate stock purchases. Complete mergers are results in blending of identities and the creation of a single succeeding firm. (Hicks, 2012, p 491). Mergers in the healthcare sector, particularly horizontal hospital mergers wherein two or more hospitals merge into a single corporation, are increasing both in frequency and importance. (Gaughan, 2002). This paper is an attempt to study the impact of the merger of two competing healthcare organization and will also attempt to propose appropriate clinical and managerial interventions.
on a car as it passed them. A skeleton of a car went in and after each
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was the 40 th President of the USA so he had a unique position. His Death was due to
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