Publication Analysis: National Geographic Traveller (UK)

Publication Analysis – National geographic traveller (UK)

National Geographic Traveller (UK) magazine was created by APL Media which from the National Geographic Partners LLC in Washington, D.C. (National geographic traveller (UK), 2016). According to National geographic traveller (UK) Facebook page, it covers a wide range of topics that about sustainable travel, celebrates journeys that are about place, experience, culture, authenticity, living like the locals and great photography (2016). Therefore, my long form article which about “The Beatles in Liverpool”, “The 50th anniversary of a Beatles masterpiece”. Because of the album ‘Sgt.Pepper's Lonely Hearts Club Band’ released by the Beatles in 1967, and this album is a classic in the history

Secondly, National geographic traveller (UK) is precisely because they are focus on the authoritative of the magazine, their audience is no shortage of professional geographers. Furthermore, any geography magazine will introduce the modern, rural, calm and dangerous parts of the world, so it also attracts most travellers and explorers to read this magazine. Finally, according to National geographic traveller (UK) Facebook page, National geographic traveller (UK) with the theme of ‘All Travel, All the Time,’ (2016). So the readers of this magazine are not just those people who want to explore an interesting or a thrilling place, it also has ordinary people who want to spend an enjoyable vacation in the city.

National geographic traveller (UK) has 150,000 readers every issue, 30 percent of readers are subscribers, 58 percent of readers are female, 49 percent of readers are aged 35-64 years old. And 38 percent of readers are households with children (Media Pack, 2016). High income and high education are also characteristics of the readers of National geographic traveller (UK), average household income is £100,000+ (Media Pack,

Each issue of the magazine total of 180 pages, its contents are included you-are-there photography, authentic travel experiences, inspiring narratives, discovering the world, endless cultures and fascinating people (APL Media, 2015).

National Geographic Traveller (UK) contents are more detailed divided into:

 Destinations

It is not only focus on British, but also covers a variety of places around the world. Mainly about the characteristics of a city or place and its different cultures. Such as a story about Sleep of Doha (Jamie Lafferty, 2016), Doha's hotels are one step ahead — and there are more to come. Another story is “like a local of Manchester” that about where to shop, eat, live and enjoy the nightlife like a locals in Manchester (David Whitley, 2015).

 Features

A lot of features about the resorts, cities and adventure places. Sam Lewis (2016) published the “Eight of the best diving experiences”, Louise Roddon (2013) published the “Rite of passage to India” and Emma Thomson (2015) published the “Amazon: Swimming with river dolphins”. Lots of long articles in this section which describes deep travel guides and personal