Public Information Officer (PIO)

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A school division’s Public Information Officer (PIO) has to wear many hats and is constantly on the go, putting out fires before the media and assuring that their strategic planning is meeting the school district and the community needs. This occupation can be a pressure cooker of livelihood, for the communication specialist has the role of connecting the dots between all the stakeholders. (Kirby, 2015) As an educational leader, adhering to Professional Standards For Educational Leaders (PSEL) Standard 1 and 8 are important for both school leaders and PIO. Due to the complex nature of the school environment all stakeholders’ key focus is inclusive of a shared mission and vision, and core values of high-education and academic success and well …show more content…

(National Board For Education Administration, 2015)
The Public Information Office (PIO) is vital in providing trending information regarding a school district’s and their schools in a timely and understandable method while involving internal and external publics, furthermore, promoting effective school and community relationships. “At its core, the purpose of a public information officer is to take the complex inner workings of a district, simplify them, and tailor a message to different audiences. (Kirby, 2015) The PIO serves under the direction of the school Superintendent and has the obligation of disseminating internal and external communication pertaining the district and individual school’s goals, programs, achievements and the needs of the schools within a district. This can be a task of it own with the sophistication of Social Media and parents needing to hear first from the district and not the media. PIO have to assure the best interest of all stakeholders and understand that they have right and should be given the opportunity to express their perspectives, vision and apprehensions as involved community members. …show more content…

(National Board For Education Administration, 2015) It never ceases to amaze me, regarding the complexities of the roles of all the stakeholders who serve our children in their schooling. “In all things I have show you that by working hard in this way we must help the weak and remember the words of the Lord Jesus, how he himself said, “it is more blessed to give than to receive.” (Acts 20:35, English Standard

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