Psycho And The Priming Of The Audience Analysis

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Gotcha In the article “Psycho and the Priming of the Audience,” the author James Kendrick argues that the defiance of classical norms in Alfred Hitchcock’s Psycho established a new way of engaging audiences in a narrative. In the decades leading up to the 1960s, moviegoers have been primed by classical Hollywood films (James, 3). In essence, the viewer’s reaction to a particular film will be based on his or her previous experiences with other films. Prior to Psycho, productions were widely known and broadly discussed before their initial screening (James, 3). Actors starring in the movie were the biggest stars of their time, trailers gave a snapshot of the film’s plot and prepared the viewer’s expectations (James, 3). Psycho was the opposite …show more content…

Alfred Hitchcock was a master mass communicator, sometimes misunderstood, who drew satisfaction from his ability to create something of a mass emotion (James, 4). When asked in an interview about the great success of Psycho, the film director said that the message of the film (its subject matter) or the acting did not a play major role (James, 4). However, what he truly cared about were the pieces of film, the photography and the soundtrack that made the audience scream (James, 4). The article’s author mentions comments from film critics such as Moira Walsh, Raymond Bellour and Willem Hesling (James, 5). The first one criticizes Hitchcock by saying that his interest in shocking the audience, as opposed to following the ordinary rules of good filmmaking, put him in a dangerous corner (James, 6). The violation of the very rules of good filmmaking that Walsh refers to are obvious in the fact that the seemingly main character of the movie Marion dies in the first forty-five minutes of the story. First of all, it suddenly and radically strays from what the audiences has presumed to be the most important character (James, 6). Second of all, the $40,000 that she steals in hopes of paying the debt of her lover and starting new life together, are only a bait to get the audience absorbed with the question of whether she will be caught or not (James, 6). Another violation that Hitchcock implemented was killing the main character - Marion. The character was played by Janet Leigh, a beautiful, rising movie starlet (James, 6). Up until then, the movie star was associated with glamour (James, 6). Thanks to Psycho, the audiences began to create new associative pathways such as vulnerability and even gruesome death (James, 6). As history shows, Psycho went down as a masterpiece and an example of a wonderful plot twist and an excellent

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