Pros And Cons Of Doctored Photographs

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Doctored Photographs: When They Are Immoral The modern world is full of photographs. They are used for ads, political campaigns, and magazines. However it can be hard to tell whether or not a photograph is real. Many are ‘doctored’ or altered in some way. These doctored photographs can be seemingly harmless, such as advertisements, but they can misrepresent a product or person. There is a fine line between what is ethical and what isn’t for doctored images. Photographs should never be altered in order to deceive individuals, damage someone’s reputation, or when they have a strong negative impact on self-esteem. However if doctored photographs are used for art or for minor touch-ups for advertisements that don’t misrepresent a product then …show more content…

Photoshop can be used to depict opponents in undesirable situations or to depict events which haven’t actually happened. There have been numerous political scandals where one candidate doctors a photograph of their opponent. In 2012 Wil Cardon, a Republican candidate for the senate, launched a campaign against U.S. Representative Jeff Flake by using doctored photos of Flake to imply that he opposed SB 1070. The pictures had been doctored to feature Flake standing with Obama (McCombs, "Flake: Doctored Photos 'Dishonest '."). Here the doctored photograph was meant to deceive voters into believing an opponent had a certain viewpoint. The pictures depicted a scenario which never happened and may not display the full truth. In this case the doctored photograph crossed the fine moral line. The article Is it Real, Or Is It Photoshoped? discusses the increasing concern of doctored before and after pictures presented to clients by physicians (Anthem Media Group). In this case the photograph is purposely trying to deceive a perspective client into believe that the procedure will be more effective than it actually is. The picture does not present the truth in a scenario where it is unethical not to present the truth. Doctored photographs are not only unethical when they are used deceptively for one’s gain, but also when they are used to destroy another’s …show more content…

They may even argue that in they are ethical in the situations already listed. I agree that there are some situations when doctored photos are completely acceptable. Sometimes they can be used as art such as Halsman’s photograph, The Dali Atomicus. There are also times when pictures are changed only slightly in order to improve the quality, such as lighting or darkening a photograph. In these cases the picture is not meant to misrepresent an opponent or product, harm a person’s reputation, or lower self-esteem. However doctored photographs can be immoral when used to deceive, even if the changes seem minute. An example would be the suspension of photographer Bryan Patrick from the Sacramento Bee due to minor changes made to some photographs. A Newstex article addressed several people who thought that the punishment did not match the crime. They stated that even though the changes were minor “a news photo must represent the truth” (Photo ethics 101). In order for the public to trust a news source to be honest about large details, they must first be honest about small details. Doctored photos are not always immoral, but they can easily be used unethically to deceive, ruin reputations, and lower

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