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Definition & importance of marketing
Definition & importance of marketing
Importance of promotion in marketing
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Promoting Success of Sainsbury (A) Describe the business and its aims and objective Logo: Sainsbury's - making life taste better In this report I will be investigating how marketing in business helps using organisation that has a national promotional campaign for its products or services. Sainsbury’s Supermarkets The business I have chosen to investigate is the large supermarket store called J Sainsbury’s; Sainsbury’s is one of the top supermarkets that you are able to buy products and services at a good quality. Sainsbury’s supermarkets were established in 1869 by John James and Mary Ann Sainsbury’s and is Britain’s longest standing major food retailer chain. Sainsbury’s is a very large supermarket and employs over 145,000 people of these 60% are part time and 40% are full time. 62% of all the employees they employ are women. The supermarket now have many types of store where customers can get products from but a large supermarket will offer customers 34,000 products and over half are Sainsbury’s own brand including fresh produce form tomatoes to spinach. Logo: J Sainsbury plc In addition to a wide range of quality food and grocery products many stores offer bread baked while your shopping, meat and fish counters, pharmacies, coffee shops, restaurants and petrol stations. Because of many of these services Sainsbury’s supermarkets are able to serve over 11 million customers a week and as at March 2004 had 583 stores throughout the United Kingdom. Sainsbury’s bank Sainsbury’s over the years now have not just been in the area of providing food products but now have a Sainsbury’s bank which was opened for business on the 19th of February 1997, this was a joint venture between Sainsbury’s and the bank of Scotland this was a big achievement for Sainsbury’s because they were the first bank of the UK this was a good groundbreaking venture for Sainsbury’s to take because they were able to attract 2 million customer accounts. Sainsbury’s also now provide a range of affordable services including life and health cover, personal loans, savings accounts and travel insurance. In the year 2003 Sainsbury’s bank was named the best provider in the money direct awards. Sainsbury’s today Sainsbury has seen a change in customers requirements with organic food healthier foods and convenience food all being top... ... middle of paper ... ...nal and business objectives because Sainsbury’s will see positive correlations. If Sainsbury’s are able to achieve this more objectives can be met like delivering great services to customers The importance of the promotional aspect of the marketing mix is that the four ps are a means of communicating to the customer which is a very important tool without the promotional p it would cause a lot of problems and they will not be able to communicate products to their target audience in an effective way which will cause a decrease in sales and profits. By having the promotional p it will boost the image of Sainsbury’s which will allow more customers to know about the promotional campaign and the goings on of Sainsbury’s. It is also important that Sainsbury’s stick by their promise through their means of communicating so that they do not mislead customers into the wrong direction they will need to ensure that the availability of products are high standards and are the resources available at the right time and at the place also they will need also ensure that they keep their focus on their target market mix different target audience because this will get confusing.
The novel To Kill a Mockingbird by Harper Lee is set in Alabama in the 1930s, and concerns itself primarily with the interrelated themes of prejudice and empathy. These themes are explored as the story follows Scout Finch as she learns lessons in empathy, ultimately rejecting prejudice. While all characters in Lee’s novel learn from their experiences, not all are able to grow in the same manner as Scout. The idea of a positive role model, typified by the character of Atticus Finch, and the ramifications of its absence, is a concept that Lee places much emphasis on. The isolated setting is also pivotal in the development of characters. Lee uses the contrast between characters that learn lessons in empathy and compassion, and characters that cling to the ideals of a small town, to explore factors that nurture or diminish prejudice.
will have to make sure that they get enough profit to be able to open
Racial prejudice is widespread in the county of Maycomb, and a prime example is the Tom Robinson case. Tom, a black man, was accused of raping Mayella, a white woman. Atticus puts forward all evidence from his witnesses that clearly proves Tom was innocent, Jem even says, ?and we?re gonna win Scout. I don?t see how we can?t? (pg 206), but Tom still received a ?Guilty? verdict. Atticus tried removing the prejudiced thoughts of the jurors by saying, ??the assumption - the evil assumption - that all Negroes lie, that all Negroes are basically immoral beings??. (pg 208). Atticus? saying insinuated the point that all of God?s children were created equal. To the jury, the only important thing was that Tom was black and the accuser was white, he never stood a chance under those conditions. These racial tensions between blacks and whites had made their way into the courtroom, a place where everyone should receive a fair trial no matter what race or colour, but an unjust verdict was reached. The prejudice that was felt towards Tom made him lose all hope of freedom, and as a result, he died upon an escape attempt. Tom was victim of racial prejudice and loss of hope.
While each state should be aware of the environmental needs that are most important to address, environmental policy should be beneficial to all. This means that Texas and the federal government need to learn how to work together more efficiently. “As is often the case in environmental policy, environmental outcomes occur at a rate incompatible with political agendas: In addition, a multitude of possibly confounding variables makes it difficult to correlate collaborative governance processes with environmental outcomes.” (Biddle) It is crucial for Texas to drop its “Don’t Tread on Me” state of mind for the greater good of our environment. Selfishness has no place here. Without any compromise, the destruction of Texas’s environment could very well impact other states and become a landslide effect throughout the country.
The 4 Ps of the marketing mix are: Product, Promotion, Price, and Place. The marketing mix puts the right products, at the right price point, in the right place, at the right time. The following examines how Claire’s Chocolates optimizes its marketing mix (Yoo, Donthu, & Lee, 2000, 195-196).
Business strategy is the means by which firm’s plans to achieve its goals and objectives. It can also be termed as organization long-term planning. The strategy covers periods between 3-5 years and sometimes longer. Businesses use two major types of strategy, general or generic and competitive strategies. The overall strategy involves strategies of growth, globalization and retrenchment. The competitive advantage includes low pricing, product and customer differentiation. We will look at the business strategy used by Marks and Spenser (Cole, 1997). The company is a British multinational located at Westminster London and specializes in clothes and luxurious food products.
"Prejudices, it is well known, are most difficult to eradicate from the heart whose soil has never been loosened or fertilized by education; they grow there, firm as weeds among stones"- Charlotte Brontë. Nearly every problem and unfortunate mishap in Harper Lee's, To Kill A Mockingbird, has been somehow revolved around prejudice or discrimination. Many different forms of prejudice are found throughout the novel, with racism, sexism, and classicism the most common. The residents of Maycomb have discrimination running through their veins and were raised to be racist and sexist, without realizing. They see nothing wrong with judging other people and treating people that they find inferior harshly. Prejudice is a destructive force because it separates the people of Maycomb, both physically and mentally.
Marks & Spencer is one of the UK's foremost retailers of clothing, foods, homeware and financial services, boasting a weekly customer base of 10 million in over 300 UK stores. Marks & Spencer operate in 30 countries worldwide, and has a group turnover in excess of £8 billion. It has specific values, missions and visions. It’s main vision is ‘to be the standard against which all others are measured’, it’s main mission is ‘to make aspirational quality accessible to all’, and it’s main values are quality, service, innovation and trust. (www.marksandspencer.co.uk).
J Sainsbury's aims and objectives Their business is now focused very much on Sainsbury’s Supermarkets and Sainsbury’s Bank following the sale of Shaw’s
The Elizabethan play The Tragedy of Hamlet Prince of Denmark is one of William Shakespeare's most popular works. One of the possible reasons for this play's popularity is the way Shakespeare uses the character Hamlet to exemplify the complex workings of the human mind. The approach taken by Shakespeare in Hamlet has generated countless different interpretations of meaning, but it is through Hamlet's struggle to confront his internal dilemma, deciding when to revenge his fathers death, that the reader becomes aware of one of the more common interpretations in Hamlet; the idea that Shakespeare is attempting to comment on the influence that one's state of mind can have on the decisions they make in life.
Bob 's Supermarket is a family-owned independent supermarket located in Hanover, Indiana. The company retails "groceries, fresh foods, and ready-to-eat food that is the highest quality and convenient at a fair price." Bob 's Supermarket 's focus is being a good, family-oriented neighbor, and valued member of the surrounding counties (Parnell, 2014).
Managers face difficulties in trying to understand the encionment. First ¡°the environment¡¯ encapsulates many different influences; the difficulty is making sense of this diversity in a way which can contribute to strategic decision making. The second difficulty is that of uncertainty, managers typically claim that the pace of technological change and the speed of global communications mean more and faster change now than ever before.
In conclusion, the harsh words used to describe God was a driving factor as to how similar Jeremiah and Israel were; their predestined birth and faith with God. The descriptions of God and Israel in Jeremiah’s words is quite similar yet God was describe as a warrior and Israel as his enemy. However, Jeremiah and Israel are quiet similar in many ways yet their faith toward God is completely different. Both their birth were predestined by God and led to many journeys; at this point where Jeremiah laments, he still sees the holy and good in God and continues to praise him. In contrary, Israel mocked the prophet God has chosen, Jeremiah and even threaten to denounce him; their faith toward God declines causing God to send Jerusalem into exile in Babylon.
The case looks at prescriptive strategy as applied to multi-product group of companies. Unilever is based in over a hundred countries where multiple products are being made in each. However, the market is mature which means that growth is stagnant and innovation is almost non-existent. In order to improve on growth and sales, the strategies that are needed look at how to come up with new products that have high profit margins and penetrate new markets. The prescriptive approach was used to come with a strategy to improve growth and profit. In order to improve on innovation, both the prescriptive and emergent strategies can be used since both support innovation. From the case study, not much profit was made when the ‘Path to Growth’ strategy was first implemented (2001-2004). The strategy was initially based on cost cutting. There was a need to also build volumes through existing portfolio of branded products through innovation and marketing. By focusing on increasing sales in developing countries where growth prospects were high and increasing investment in personal care products where profit margins were higher, it was possible to improve the profit portfolio.
As the play’s tragic hero, Hamlet exhibits a combination of good and bad traits. A complex character, he displays a variety of characteristics throughout the play’s development. When he is first introduced in Act I- Scene 2, one sees Hamlet as a sensitive young prince who is mourning the death of his father, the King. In addition, his mother’s immediate marriage to his uncle has left him in even greater despair. Mixed in with this immense sense of grief, are obvious feelings of anger and frustration. The combination of these emotions leaves one feeling sympathetic to Hamlet; he becomes a very “human” character. One sees from the very beginning that he is a very complex and conflicted man, and that his tragedy has already begun.