1. Introduction
In the past decades, e-commerce is growing rapidly and prosperously which has led a number of research studies aimed at understanding how customers use a variety of factors such as pre-purchase factors and post-purchase factors to judge the quality of a website involved in e-commerce activity (Collier and Bienstock, 2006). Product return is a widespread and expensive problem among the whole world. In the online context, product returns are important metric and critical component to online retailers (Yalabik et al., 2005, De et al. 2013, Hong and Pavlou 2014), as they indicate problems in web site content, customer service, consumers’ buying experience or fulfillment operations. Nowadays, the development and innovations of mobile
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Returning a product to a merchant is a part of post-purchase behavior. The consumer experiences either satisfaction or dissatisfaction as a result of the comparisons and then takes some action that is affected by these satisfactory or dissatisfactory feelings (Gilly and Gelb, 1982; Kincade et al., 1998). Since around 30-35% of all products that are ordered online will be returned by consumers for one reason or another, product return rate plays a very important role for online retailers. A high product return rate might suggest that descriptions, information and pictures of the product on the online retailer’s website are not accurate or complete. On the other hand, a low product return rate could indicate that the online retailers do a better job of meeting their customers’ needs, satisfactions, and …show more content…
Generally, since impulse buying is typically considered to be an undesirable and unplanned behavior (Hausman, 2000; Rook and Fisher, 1995). What’s more, when users are browsing Website or platform content on a mobile device, the higher the degree of attentional involvement, the more enjoyment the user will feel (Hoffman and Novak, 1996). And the higher the enjoyment felt by consumers on the Internet, the more likely they were engaged to make a purchase decision impulsively (Moon and Kim, 2001; Keeney, 1999; Wu and Ye, 2013).
Due to the lack of careful consideration before making a purchase, impulsive buying may result in regret, over 80 percent the respondents reported negative experiences as a result of their impulse purchasing, including financial problems, disappointment with products, feeling guilty, and someone else’s disapproval (Rook 1987). The consolidated opinion of the background above is, by using mobile devices; consumers’ impulse buying behavior may have a positive influence on the product return rate. Thus, the following hypothesis is
Have you ever thought about why you made a purchase? Or better yet, what decisions or attributes pointed you towards that specific purchase? It could have been because the product was cheap, aesthetically appealing, or simply something you have been motivated to buy for quite some time. Dan Ariely, author of Predictably Irrational, explores how individuals behave in ways that are irrational, yet do consistently, and predictably, without even realizing it. Individual’s irrational behaviors are not random, and we repeat the same mistakes over and over again making them predictable. Nevertheless, by understanding that individuals are predictably irrational, it will later encourage them to do something differently when making other consumer behavior
Humanity is an intriguing race indeed in the world. We can be careless when we purchase things. We tend to buy things with no awareness of the insane, expensive prices and end up purchasing things to fulfill our desires in fancy malls and stores. Anyways, there are many situations that of course happen within society today with unnecessary purchases.
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
The other problem people face with many other online clothing retailers is the inconvenience caused if they need to return a product. With our service, the customer does not pay the price for the product and has considerable amount of time to come to a decision as to whether or not to buy the product. This removes any remaining doubt in the customer’s mind and increases customer confidence levels.
Moreover, Morris, B. (2013) showed that UPS (a logistics and package delivery company) had a positive overall customer satisfaction score of 83% which not only explains why the “back-end of the online shopping experi...
In today’s world, a Smartphone has become essential part of daily life. There was a time when transactions happened through barter system. Thereafter was the emergence of notes and coins. And presently, the world is moving towards the “Digital Wallet”. Due to technology, mobile users can use their Smartphone to make money transactions or payments by using applications installed in their phone. Digital wallet system is an essential part of electronic commerce. E-commerce provides the capability of trading on the internet. A digital wallet is a virtual service used as a substitute for physical cash. The present study tries to study the various factors that can affect a consumer’s
...be similar to your own and whether or not you want to buy from them (Sid, 2013). Taste also is one of the human sense and it has translate the meaning in the website for the consumer who are thirst or hungry for buying your product that marketer can offer them with a product in resolve the problem of out of stock and the slowly processing system to satisfy them. For example, “Taobao” is a famous online shopping service which has meets the satisfaction of customer in the processing efficient of the product order by customer (Taobao focus, 2014). Besides that, “Taobao” also involved in touch that transform to the website of a marketer is maintain the relationship with customer in the survey form, e-mail a thank you card or birthday card to them after the business transaction which can let the customer feeling close with you will come back to buy again your product.
Consumer preferences play a very important role in purchasing on online stores. These preferences are formed when consumer comes across various attributes and features provided on web portals that will lead towards the intention to buy. There are seven most important dimensions that customer looks on online retail stores that are merchandise, convenience, reliability, interactivity, navigation, layout and promotional offers. Previously the entrepreneurs were involved in marketing and retailing of electronic items, books, CDs, DVDs etc. However nowadays we can see perishable items like food and grocery selling online that shows a great innovation in today’s market place. Apart from all the benefits, there is a great challenge of payment system being faced by online businesses. People feel somewhat reluctant ...
Online shopping has become a major hit in in recent times due to improvements in technology. “Thus, consumers are able to make
In the past people in the United States didn’t have internet. Today however, online shopping is expanding in the world such as Amazon, eBay, Forever21, and Walmart. There is a lot of history of online shopping. There are many reasons why this change has occurred, but this essay will also outline what causes people to spend more money shopping online.
Clothing & Footwear: With the heavy shift in the reliance of consumers towards e-retailers there is a seeming margin of people looking out for catchy deals and discounts online but majority end up buying from the store because of the unavailability of a texture feel and colour credibility online. Out of all the people interviewed 52% people said to research the clothing and footwear products online while 40% of the total buy online. This behaviour clearly states that the buyer even after full catalogue availability online still wants to research online for any new fashion trends. Of the 52% researching online 31% use PC, 12% use mobile and 9% use tablet as the medium of their research. A similar scenario is followed by the ones those buy online as 24% use PC, 9% use mobile and 7% use tablet as the medium for buying.
Impulse buyers are the kind of shoppers that will go crazy when they enter the doors of a shopping mall. When they walk into the store they can 't control themselves from buying everything in sight. It happens
There are many pros to e-commerce. One factor is that e-commerce provides service and performance by offering a user-friendly experience. In a regular business, the retailers may have to go some way before achieving such a responsive goal. E-Commerce also provides an attractive website. The colors, graphics, and animation can help an e-commerce site become successful. The website can also influence the customers to purchase and return. Promotions, coupons, and discounts increase the chances for a customer to use the site more frequently. Websites can provide the customers with personal attention. The customer can personalize the website to better fit their likes and remove their dislikes. Purchase suggestions and personalized special offers can most of the time substitute person to person in...
Compulsive shoppers, or shopaholics, have in recent years been spotlighted on television programs and women’s magazines. They have become topics of conversation in the realm of pop psychology. While the media sometimes uses the term loosely or in an off-handed manner, a true shopaholic shops out of compulsion, making purchases long after they are over their heads in debt, shopping when they are feeling emotionally distressed and they do not shop because they merely enjoy it.
They consider the experiences and opinions of friends and peers while making a buying decision. Before taking this up to the Indian context, I would be examining how the impulse buying behavior comes into picture in online shopping. Online impulse buying behavior is seen as vital in expanding benefit/profit to sellers and shopping experience to customers. Psychological factors, such as personality traits, affective states, interest, product involvement, perception, normative evaluation and other cognitive factors, play crucial and direct roles in affecting impulsive buying behavior. On the other hand, the external variables, for example, situational components, product attributes and website quality can likewise add to the indiscreet buy in online business sector.