INSIDE PRODUCT DEVELOPMENT As said by Shaveta Pujara of Fashion Technology, “Product development captures the mood or flavor of the design project, as well as reflects the target customer. The in depth study and close examination of the inspiration stimulates the ideas about colors and textures which influence the choice of fabrics.” Product development deals with improving an existing product or developing new kinds of products. Companies creating products have the choice of producing organic green clothing or inorganic. Keeping products organic like hemp, recycled denim, and organic cotton gives developers and consumers a new creative concept. The issues that come along with product development are the economic factors, fashion and style, and their connection to the environment. Although product developers and consumers create products non-organically they should further promote and take the time to develop eco friendly materials to benefit their company, its products, and society as a whole. …show more content…
The process goes through a strategy, marketing plan, organization, concept of generation and evaluation that is causing a powerful growth for the engine of green clothing. As of recently green clothing is being produced and promoted more and more, and is involved in companies like Volcom, Patagonia, American Apparel, and Billabong. Along with many more leading the green clothing movement. These companies influence the industry, allowing them to develop new methods and ways to experiment with dying, printing, and converting fabrics. The reason is connected with the graphic artists having no limit in terms of designing and imagining what goes on the organic clothing. And when choosing to purchase clothing, selecting organic products helps reduce the use of toxic pesticides and in return, protects the health of people and the
In fact, what I am about to propose will benefit both parties; under my plan of action, consumers will have truly Organic foods to feed their family, and will no longer have to worry about navigating their way though aisles of unclear labels in order to find the product they seek. Consumers will no longer need to actively determine the validity of Organic products, and producers need not concern themselves with this validity either. Since my proposition is based on an immutable fact of nature, the organic status of each product will be inherent. The genius of my proposal is that consumers can continue buying the products they have grown to love, and the only change producers may have to make is an investment in green and white printing
Steven Shapin is an expert when it comes to telling people the reality of the situation. In his, article “What Are You Buying When You Buy Organic?” Shapin exposes and explains the truth behind the word organic. He explains that our view on organic is not a reality. The small farms that we picture in our heads are really just big business in disguise and these big businesses are trying to do good by supposedly not using harmful pesticides. Which are supposed to not damage the environment but in reality they are probably not making any sort of difference. Some people care about the environment, while others are buying taste when it comes to organic food but using different pesticides are going to help the taste, only freshness tastes the best.
Second, we want to create innovative and sustainable products. We live to innovate -- it’s who we are. When our corporate responsibility initiatives begin leading us to new product development, it brings a new energy to our efforts. Whole divisions in our company open up to the prospects. Eyebrows are raised. There are results already: We’re finding ways to eliminate the toxic chemicals commonly used in making products and materials and teams are creating business models for generating revenue from ground-up old shoes; designers are developing products made of recycled polyester or organic cotton.
Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a whole, has been notorious from green issues caused by their lack of sensitivity to the environment, conspicuous and unnecessary consumption of materials, encouraging an “throw-away” society and image issues that support women and young adults to look a certain way to feel “beautiful.” This is an issue that has increased over the past decades. Not just women, but men also feel the uncontrollable need to do whatever it takes to look like the celebrities they see on television and on the runways. The thought that the materials to make those desired items may have caused the life of animals or the destruction of mother nature does not come into mind. Countless people are concerned about conserving planet Earth and keeping it healthy. The fashion world has been targeted for many corruptions.
The strengths of the book come from its’ accessibility. The book is easy to follow and provides readers with a great deal of information about the production of mass-manufactured clothing. As well as brings awareness to its’ many issues which we inadvertently take part in when we purchase such products. The book is well written and thoroughly researched but does have its’ share of weaknesses.
2010: H&M becomes the world’s largest consumer of organic cotton and continues to increase its use of sustainable materials in the following years.
What is product? Product can be anything, tangible and intangible. Product is anything that the company can offer to the consumer. Apple’s products are the best of service in the market. From computer to smartphone to tablet computer, today customer believe that if they get the apple product. Even that price is high also worth it. Apple products are usually high quality, so in some case that is the best of available device for customer. However, it is not perfect, many customers leave for a series of problems, so they deeply hurt.
As a response of various environmental issues from the textile manufacturing industry, green or sustainable textile manufacturing has aroused in recent years. The idea and concept of sustainable textile manufacturing is involving ethical and sustainable considerations to the entire supply chain process, from textile production to apparel manufacturing to retailing. “According to the Ethical Fashion Forum (2011), ethical fashion “represents an approach to the design, sourcing and manufacture of clothing which maximizes benefits to people and communities while minimizing impact on the environment.” The ethical fashion industry follows an ethical production cycle which creates social and environmental value.” (Cervellon & Wernerfelt, 2012, p. 177) Consumers is the biggest contributor and the reason of success for the textile manufacturing industry, therefore, in order to promote the growth and future for sustainable textile manufacturing, the education and knowledge that consumers have on green fashion and a new mindset for business and manufacturing are crucial for the future of a better environment for
This article review forms part of a report, the intention of this literature is to review five articles namely; “Socially Responsive design: Thinking beyond the triple bottom line to socially responsive and sustainable product design” by Gavin Melles, Ian de Vere & Vanja Misic, published in 2011, CoDesign, Vol. 7, No. 2-4, “A “Social Model” of Design: Issues of Practice and Research” By Victor Margolin and Sylvia Margolin, published in 2002, MIT Press, Vol. 18, No.4, “Rethinking Design Policy in the Third World” by Sulfikar Amir, published in 2004, MIT Press, Vol. 20, No. 4, “Design for Children’s Behaviours in Daycare Playgrounds” By Nathan H. Perkins and George Antoniuk, published in 1999, Alexandrine Press, Vol. 25, No. 1, lastly “The Politics of the Artificial” By Victor Margolin, Published in 1995, MIT Press, Vol. 28, No. 5. By reviewing these articles this paper will expose the social responsibilities of a ‘product’ designer, by looking into the history and context of social design. This paper will further bring forth the “ideal” characteristics of a socially responsible ‘product’ designer, and look into participatory design as a methodology for the socially responsible design process.
This article is about the overall impacts of fast fashion. The particular section referenced discusses possible solutions and alternatives to fast fashion. It talks about how it is possible to produce environmentally friendly clothing through the use of organic cotton, bamboo, hemp, and other fiber crops that require less pesticides, water, and other inputs. It goes on to share how certain brands are beginning to implement the model of sustainable clothing. The point of this article is to introduce readers to the topic of fast fashion, give background, and show readers what they
Fast Fashion may be the most significant disruptive in the retail industry today. Troublesome novelties, or product or services, that alter an prevailing market by presenting minimalism, suitability, convenience and affordability, have the most positive influence on a company. Because fashion is ever changing and technology is always evolving the amount of production time it takes for something to be manufactured
In conclusion, the research has realized that sustainable fashion is among the developing project perspective and movement of sustainability. The project has the main goal of establishing an arrangement, which can be continued for the foreseeable future in terms of conservationism and social liability. It was noted that all the products made are developed with much consideration to the environmental and social influence all through its overall lifetime encompassing its carbon imprint. The research went further in discussing some components of sustainable fashion including fibre, which includes the employment of ecologically friendly resources such as bamboo, organic carbon as well as hemp. Accordingly, some benefits were provided to show how vital sustainable fashion is to the producer, consumer, and to the environment. However, despite all these, there are some challenges that
Society is slowly but surely becoming progressively more aware of the harmful pesticides and fertilizers used to grow and mature the foods they have grown to love at an alarming rate. In order for the nation to put an end to the harmful chemicals that the culture willingly intakes, drastic lifestyle changes must be implemented soon. Going organic is the safest and easiest way to turn the unwholesome lifestyles around. Eating organic supplies more nutrients and minerals needed for the human body to function, which the bodies need to survive. Organic farming uses techniques in which the nutrients exerted from the produce is retained in the surrounding environment, thus cutting down on soil erosion, water pollution, and carbon pollutions in the air. In addition to these benefits, turning towards organic farming also results in more job opportunities as the field continues to grow, improving the economy. Like Ann Wigmore stated before, society as whole can either significantly impact their lifestyles by wither choosing to improve their eating habits, or they could live in denial as they slowly poison themselves to death. The choice is in their hands. Going organic is an easy decision to make in order to improve the health of the population, the environment and climate around, and the economy. The decision simply takes time to catch on, which is what we are witnessing today. Organic
Product launch not only helps company increase the sale revenue but also expand their customer base by targeting new segments. A successful launch involves the contribution and collaboration of all departments, from R&D, Logistic, Sale, Marketing and so on.
From 2005 the textile segment has been made up of 2 companies, transforming raw materials into fabrics, from spinning to finishing and ennobling. Handicraft product quality and technological research development characterize this business segment which works with internationally recognized names of the apparel and fashion industry.