Prickly Pear Marketing Strategy

The main purpose of this marketing plan is to launch and boost the sale of prickly pear products through the creation of awareness over the use of the plant products for nutritional and medicinal benefits. The company will solicit funds for marketing from other companies and in return provide an equity stake to the funding company. Through the use of various marketing strategies, the company hopes to raise its sales by 10% in the first month, 15% in the second month, and 20% in the third month. At the end of the three quarters, the Company will evaluate its performance to establish if the goals were achieved and accordingly decide whether to employ similar strategies in the future or come up with completely new strategies.

Strategies and implementation summary

For the Company to accomplish its objectives outlined above, a number of strategies will be applied. Below are the mechanisms that the Company plans to employ;

Advertising;

The business intends to convince prospective customers to try out the prickly pear products. This will be through the use of radio, billboards, and television as the primary media channels. The reason behind the Company’s choice of this marketing strategy is that the advertiser has full control of the message that is

The pricing for the prickly pear products for African customers will be relatively higher than for the US based customers. This is because of the higher cost of advertising oversees and shipment. Moreover, the company expects to enjoy market monopoly; thus, it will have control over the prices. Customers prefer when there is stiff competition among various companies offering the same products as this lowers the prices of the commodities. In real cases though, the prices of commodities is determined by conducting a market analysis of the real world competition (Schaeffer,