Present Bias Analysis

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Concept: Present Bias The present bias refers to the tendency of people to give stronger weight to payoffs that are closer to the present time when considering trade-offs between two future moments (O'Donoghue, &, Rabin, 1999). (See also time discounting.) O'Donoghue, T., & Rabin, M. (1999). Procrastination: the act or habit of procrastinating, or putting off or delaying, especially something requiring immediate attention (Dictionary.com, 2017). According to the Author McRaney he suggests that our memory is fictional and we manifest ideas in our minds to coupe with our lives. In the book You are Not so Smart he goes through 46 short chapters of creative insight of how our human brain functions by giving us the misconception and what he calls

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