E retailing is stands for electronic retailing, which is the concept related to the transaction between businesses to consumer (B2C) that transaction through Internet. E tailing can play the role of pure play business. The E-retailer requires many displays and need a lots of reference of products and specification of the products are important as the feeling of the customers are based on the information provide by the retailer. The companies, such as Amazon, they have created the online industry from searching and browsing the products through websites and paying through Internet and online banking. In order to understand better of E retailing, PESTLE Analysis is used to analysis how E retailing are performing in the industry. In Political aspect, it is referred to how …show more content…
The domestic and international legislation are important, as it is a legal concern. In the case, for example, Amazon.com is abroad globally, since amazon is entering foreign market, therefore they need to accept and respect different legislations of different countries. In environmental aspect, it is related to ecological and environmental aspect. Nowadays, the global world are concerned about environmental protection. The retailers are promoted green environment. The developments of E retailing are promoted and it leads to the reducing numbers of car using and the car emission will reduce because people are using online shopping rather going to the mall. To conclude, since the E retailing in developed countries are developed rapidly than the developing countries, it will effect the high street retailers. Because of the convenience of online shopping, it save times and cost for customers to shop. On the other hand, in developing countries, since the technological aspect and culture problems are the main concern of the development of E retailing ,when it developed fully, the E retailing will be use
In this essay I will be discussing and critically analysing each element of the PESTLE analysis within the hospitality industry, with examples to reflect each point. Also this essay will discuss how marketers should adapt to changes in the macro-environment. The PESTLE analysis is a marketing principle used to understand the relation between a company and the external environment. Murray-Webster (2010:88) states PESTLE analysis will help to capture understanding about aspects of the context by using the prompt political, economic, sociological, technological, legal and environment.
EBay technologies simplify storage and processing of data, deployment of global products and services by automating administration of clusters of computers.
PESTEL analysis is the technique where political, economic, socio-cultural, technological, environmental, and legal factors are evaluated to identify external forces that impact market’s growth or decline. Assessment of the external environment helps to recognize key drivers and create a development strategy for the company.
Considering that retail industry is divided into five segments, each of this segments operates in a different stage of a life-cycle. First of all, the Big-Box & Department Store Retailer segment is in declining stage, because of the recent recession that adversely impacted many industries. Many retail companies were not able to adapt to a new environment, where customers are more savvy and innovation oriented. Therefore, many retailers close down their underperforming stores. However, many Big-box and Department stores in order to keep up with the market demand are expanding by adding grocery sections and shifting into Warehouse Clubs & Supercenters Retail segment which is still growing. This segment is operating in a mature cycle-life. It still growing, but slowly as it reached the point of market saturation. Next the Supermarkets and Grocery Stores segment is also in a mature stage of life-cycle. However, this particular segment is undergoing a slow growth rate, as a result of strong rivalry in the food retail sector. Many customers during the recession switched to more economic sellers in the warehouse club & supercenter retailer segment. However, currently household income is increasing and many consumers are looking for healthier choices the supermarket and grocery stores segment will experience a faster growth rate. Finally the E-tailer segment is
There are numerous channels through which retailing can be performed. The most prominent form is the brick-and-mortar operation. This category consists of the physical store locations where customers can go to browse through the selection of merchandise. These operations have been a staple in communities for years past and will most likely remain for years to come. However, their stronghold on the retail industry is being seriously threatened by the extraordinary growth of e-commerce. E-commerce is defined as the business of retailing conducted over the Internet.
Part 1: Introduction The purpose of this assignment is to explain how environmental factors influence the marketing decisions of Amazon.com Inc. We will examine the SWOT and PESTLE analysis, segmentation, targeting, cost and benefits, and positioning strategies implemented by the company. Amazon is the world's largest online retailer, founded in 1994 as an online bookstore. It quickly expanded its catalog to include software, video games, electronics, furniture, food, toys, and more. 2.1 Macro and Micro Environmental Factors There are two types of environmental factors that can influence a business's marketing decisions: macro and micro.
A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization. The result of which is used to identify threats and weakness which is used in SWOT analysis. (Professional Academy n.d.)
E-tailing or electronic retailing is a term used to refer to the selling of retail goods and services on the Internet and acts as an addition to e-business, e-mail, and e-commerce (“e-Tailing and Multi-Channel Retailing”, n.d.). This means of commerce can involve business-to-business and business-to-consumer transactions. Generally, revenue from e-tailing transactions is derived from various sources such as the sale of goods and services, through online advertising, and through subscriptions to a website. As a new concept in the virtual workplace, e-tailing requires businesses to design traditional business models to the ever-changing face of the Internet and online user...
E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.
In today’s era “INTERNET” is playing a significant role in our daily life. People can walk through the internet to one who is actually living on the different side of the planet, can send mails round the clock, search information & even buy things online. With this invention of internet there is a shift in traditional way of shopping. Now there is no need to open a physical store. One can be active at any time and place and purchase products and services. The number of users of internet is increasing day by day which means that online shopping is increasing. Various characteristics of online shopping is making it more convenient for the customers, as compared to traditional way of shopping such as the ability to view and purchase goods and
E-commerce application is a platform where there is buying and selling of products and services which are done by businesses and consumers via an electronic medium
Environmental factors cater for the protection of the environment. A business must carefully be able to look at its surroundings to see for benefits and ensure that its daily production does not interfere with society.
What's e-business? It is the transformation of every business process through using the internet and associated technologies. In this transformation, each part of the business becomes a part of an intrinsic network, which enables employees, suppliers and customers of a given enterprise to conduct their tasks. People usually try to make a point in differing e-business from e-commence, but as I see, e-commerce is a part of the e-business category, and an important one.
In conclusion, e-commerce makes our life much more easier, because it saves time, we can get our goods with in a short period of time, other than that it connects to businesses around the world, we can buy goods that we can’t get from the local market. The last thing we also can get goods that are not available in the shopping mall and with the cheaper price. As I know, using e-commerce to shop online is the right choice for because it is so convenient.
E- Commerce is a phenomena that is emerging rapidly between businesses all over the world, and it has affected the businesses at all sizes in many aspects.