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How does social media influence our picture of beauty
Media concept of beauty
What effect does social media play on setting beauty standards in society
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Question 1
1.1
a.)
• I have learnt that, it doesn't matter how you look, but the true real beauty comes from interior rather than the exterior. (Adweek.com, 2015)
• Something else I also learnt was, that beauty has wider variety of qualities not just looks but confidence too. (Adweek.com, 2015)
(Adweek.com, 2015)
b.)
A good example from my past experience is that I would always say “I wish I could look or be like him” but in fact in the Dove videos it explains and shows that true beauty comes from being yourself and also loving the person you are and not being someone else. From the reading, it also explains how media distorts the meaning of beauty. A prime example is some people want to be like a celebrity just because he/she is famous.
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She also says she likes most parts of her body and she's confident with herself. (YouTube, 2016)
The second girl says the “this girl (ideal body) is an unrealistic one” and she loves her body.
Although the two girls had different opinions, they still both discovered their true beauty through the Dove campaign. (YouTube, 2016)
Last Video
Each individual had to take a selfie with their moms and it was posted at a gallery show. Some of the individuals worry that the kids at school are going to judge them and some are scared of putting themselves out there. (The Huffington Post, 2016) But at the end of the day the girls got to see all the nice comments that people put on their selfies and they discovered their true beauty through that. (Mission and Beauty, 2016)
1.2)
The Empowerment of
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In 2004 there real beauty campaign, was there first success. The campaign featured women whose appearances are outside the stereotypical norms of beauty. Then 2005 continued with various women with real bodies and curves. The whole point of the campaign was created to debunk the stereotype that only thin women are beautiful. 2006 introduced a short film, Evolution, which explained the transformation of real woman into a model and promoting awareness of how unrealistic perceptions of beauty are created. Furthermore dove introduced a Self-Esteem Fund which was created to change, inspire and educate girls and women about a wider definition of beauty. True beauty comes from inside and being completely confident about yourself. Later on in 2010, Dove introduced the movement for self-esteem. It's created self-esteem- building and educational programs that encourages, inspires and motivates girls worldwide.
Dove believes that encouraging women and the next generation are key to develop a positive relationship with themselves and others around them.
To end off, Doves goal towards women is to make them, see themselves as beautiful and confident individuals. Dove in my opinion definitely achieved their mission/goal. All these campaigns year after year definitely helped women expand their vision on real
A certain value is put on commodities and services that in turn promote “consumption of products that encourages conformity to feminine beauty ideology”. (Johnston & Taylor, 2008) Media and advertising also immensely influences the way one looks at themselves and how much they compare their own beauty to the models on TV screens and in magazines. Through advertising, Dove promotes a movement to minimize institutionalized and structural gender inequality, and encourages the practise of self-care. Although its is makes great business sense, it is clear that their is a prioritization of commodity purchases above the overall message which creates brand loyalty. Dove shows mixed messages early on in their campaign as they are “telling women to buy creams, "slim" down, put on a bra and generally engage in… the "body project" (Essig, April 22, 2013) and “young girls started to worry far more about cellulite on their thighs than goodness in their hearts”.
After watching the movie, Miss Representation, I have decided to use Dove’s new Real Beauty Campaign. I believe this company accurately counteracts the emotions and anxieties facing our female population in this generation by confronting them. I believe they antagonize what every other company chooses to exploit in order for their consumers to buy their products. Using the vocabulary provided in our textbook, I will define pathos and ethos along with their sub terms to analyze the advertisement. With so many advertisements and companies influencing women of our society to conform to a mold, Dove is sending a different message. After describing the ad, I will then use the rhetorical tools I have chosen to analyze and explain them.
know beauty in any form”(86). We are so conditioned to see female beauty as what men
Since the early 2000s, Dove has invested millions of dollars into creating advertisements targeting women who lack the understanding of their everyday beauty. They have invested and partnered with Boys & Girls Club of America, Girls Scouts, and Girls Inc. in hopes of making a difference in society (Huffington) . Their goal is to empower women to understand that they are beautiful in their own individual way. That in order for females in society to find themselves attractive they must first find the beauty in themselves and gain confidence in themselves in order for the future generations to do so as well. In this article I will be arguing that Dove is making a positive difference in the female community with their advertisements. Advertisements
“Beauty is not in the face; beauty is a light in the heart” (Kahlil). People focus more on the outward appearance instead of the inward appearance. One’s inward appearance is comprised of their character, values, morals, and the true nature of their heart. On the other hand, the outward appearance is composed of one’s dress and grooming. The inward and outward appearance determines whether or not a person is ugly or beautiful. The choices that we make also define whether or not one is ugly or beautiful; choices made in the past can sometimes be repeated in the future.
Stampler, L. (2013, May 23). How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time | Business Insider. Retrieved April 25, 2014, from http://www.businessinsider.com.au/how-doves-real-beauty-sketches-became-the-most-viral-ad-video-of-all-time-2013-5
... A woman should learn how to love herself despite the fact that her body does not look like that of a model. Whether you fit society’s standard of what beauty is or break the stereotype. “We live in an age where the mere idea
In the essay “What Meets the Eye”, Daniel Akst explains scientific facts about the beauty of men and women matters to people. He argues that attractive individuals receive attention, great social status, marries, and gets paid more on a job. One can disagree with Akst’s argument because anyone with the skills and knowledge, despite the appearance, can gain a decent relationship and can get paid well. Akst looks at beauty as if it can lead individuals to an amazing and successful life, but he is wrong. Nancy Mairs’ and Alice Walker’s views on beauty are explained internally and through self-confidence. Both women’s and Akst’s arguments on beauty share some similarities and differences in many ways, and an
Falcione, Olivia and Laura Henderson. “The Dove Campaign for Real Beauty: Case Study” 3/5/2007. Accessed 29/4/2014. http://psucomm473.blogspot.com/2007/03/dove-campaign-for-real-beauty-case.html
[This] phase of the campaign was created to debunk the stereotype that only thin is beautiful” (“The Dove® campaign for real beauty”, n.d.). This part of the campaign was monumental because “all women in the ad are real.” (Fielding et al., 2008). Because the concept of real women was implemented, women were able to relate their own self-identity, flaws and overall body image to the women on the advertisements. The use of “real people” in Dove’s campaign helps people realize that average citizens can still be as beautiful as the people that are consistently portrayed in the usual advertisements. These real people offer a connection to an individual’s everyday body issue struggles and allows Dove’s audience to recognize the fact that beauty should not be limited to western societies view. Ultimately, this section of the campaign allows viewers to make personal connections to the models in the advertisements which furthers Dove’s intentions of the Real Beauty
This campaign may have a reverse effect on these types of women. By hearing the responses from the women, they may feel that being confident is not something that is considered normal. This would be a constraint that this campaign and specific short-film could give. Another constraint would be men. Although Dove is a company that aims towards women, there are men that struggle with the same self-esteem problems that could also benefit from this same mission. By letting know that not only women, but also humans as a whole, should believe they are beautiful could change the impact of the message. The last thing that could pose a problem is the fact that the reveal, one picture is supposed to represent unattractiveness and one is representing beauty. You hear comments from the women mentioning crow’s feet or circles under their eyes weren’t in the second picture. So do these tiny things change the definition of beauty? Is the youthful looking picture supposed to be the only way to achieve this? In today’s society, we are taught that beauty is within certain constraints and this is something that is around us every day. Beauty and perfection surrounds us in so many aspects of life on a daily basis and this is what is making women so self-conscious. Society is measuring peoples worth by their outside appearance instead if their inner thoughts
...f any obstacles that they might face along the way. By showing that she can have the brains as well as the looks, she encourages young women to try harder to attend high class schools and to understand that with a little bit of extra work they can make it to the top of their area of work. Many women can see this as a trend that can help them achieve anything that they put their minds to. She can increase the amount of women applying for universities and jobs by inspiring them to do more than stay at home as housewives. And though the targeted audience knows that looks aren’t everything, they also know that the image they portray is extremely important in the work environment. Everyone knows that when you look good, you feel good, and having a positive state of mind is always helpful to better your chances of finding a healthy balance in all areas of your life.
In American culture today, society's view of beauty is controlled by Hollywood, where celebrities are constantly in the lime-light. The media watches Hollywood's every move, and is quick to ridicule “A-listers” whenever they dare to gain a few pounds or to let an uncontrollable pimple show. The media has created a grossly distorted mental image of what should be considered beautiful, and with almost every junior high and high school-age girl reading and viewing this message, the idea has been instilled in them as well. This view of beauty is causing many teenage girls to become obsessed with a highly problematic and unattainable goal of perfection.
First of all, the idea of beauty is not only based on a physical appearance of a person or object; beauty comes from the inner self. Natural and real beauty creates from within the heart of individuals. When a real beauty develops, it is expressed as a charming, attractive, and glamorous soul that is hard for one to contain. If a lady is beautiful on the inside, she is also beautiful on the outside because her body is an expression of soul and mind. Inner beauty creates a positive attitude towards oneself, others, and the environment. One real life example about inner beauty is the story of Chantelle Winnie. Chantelle was born with a skin condition vitiligo, which makes her different from other people.
The media has increasingly portrayed unrealistic views of women in the media. Whether it be on billboards or in commercials, it is almost always the same image; a beautiful woman with an amazing body and no visible flaws. In 2004, Dove challenged those advertisements and came up with the Dove Campaign for Real Beauty. It is a world-wide marketing campaign with the goal of banishing the conventional standard of beauty, and defining what ‘real beauty’ is. Despite having good intentions, I believe Dove’s real purpose is to simply broaden the definition of real beauty while making a profit.