Persuasive Essay On The Salvation Army

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Black and Blue Bruises The Salvation Army is a well-known organization that has a purpose of helping humans however they can (The Salvation Army USA). A lesser known organization, but still an important one, is called Carehaven. Carehaven works to help women and children who have been victims of abuse (Rajh-Gopaul). These groups use a powerful visual of a bruised woman to effectively show the lack of attention and care for victims of abuse. This PSA encourages the viewers to take action, whether they need help, or they are willing to help others. Emotional appeals, logic, and relatability help these organizations to inspire their audience to be aware of the abuse that is so commonly overlooked. The first strategy used by The Salvation …show more content…

The woman in the visual is wearing the dress that was an internet sensation for tricking the naked eye. Some people saw the dress in the colors black and blue, while others saw the dress in gold and white. This optical illusion is used in the PSA, showing the dress in gold and white. This relates to the question of asking why it is so hard to see black and blue. By showing the dress in gold and white rather than black and blue, the Salvation Army and Carehaven are insinuating that the audience is unable to see something so obvious right in front of them. Viewers of the PSA will most likely recognize the dress from the internet and understand the relation between the statement and dress. While the woman is not wearing the black and blue version of the dress, she has black and blue over the rest of her body in the form of bruises. The organizations want their audience to see this black and blue, rather than focus on the color of the dress. Another piece that is relatable to the audience is that the dress the woman is wearing is tight, and some people may call it provocative. The PSA says that "the only illusion is if you think it was her choice." This brings the focus back to the optical illusion dress, but also insinuates that just because the woman is wearing a tight dress does not give anyone the right to abuse her. As noted as a logical appeal, the PSA gives the statistic that one in six

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