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The elaboration likelihood model _ quizlet
The elaboration likelihood model _ quizlet
The elaboration likelihood model _ quizlet
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1. ELABORATION LIKELIHOOD MODEL (PETTY, J.T., CACIOPPO, R.E., 1986) In today’s society, people are often bombarded with various messages by the mass media, many of which, attempt to persuade them of certain ideas. The Elaboration Likelihood Model (ELM) is a model of persuasion that attempts to explain how attitude change or resistance are shaped, formed, or reinforced by persuasive arguments over time. It suggests that persuasion takes place when people express either a high or low degree of elaboration, which determines the route towards attitude change – central route or peripheral route. 2. THE AMAZON.COM USER INTERFACE Amazon.com is an international e-commerce site, retailing products ranging from electronics to food, toys, jewelry, and …show more content…
Despite the latter’s lack of motivation and ability, both groups can be successfully taken closer to the point of sale either through the central or peripheral route. This is because Amazon clearly understands their different target audiences, as well as what motivates and persuades them, of which are displayed through the content, visual layout, navigation and delivery of its web front. 3. APPLYING ELM TO AMAZON.COM To illustrate Amazon’s brilliant use of ELM, an example of a potential customer from each of the 2 groups will be imagined taking on the central and peripheral route respectively. …show more content…
4. ADVANTAGES AND LIMITATIONS With the ELM, a complex web of variables, the nature of an individual’s thought processes to external information has been well highlighted, allowing an understanding as to why Amazon’s web interface was a success, consequently enabling the replication of the same concept to other web designs to achieve similar success. However, given the limited scope of this paper, the primary focus was only on variables that were expected to have a positive impact on users. Yet, there may be negative influences of peripheral cues like negative customer reviews or delayed web page loading time, which exerts negative influence on user behaviour that were not covered in this paper. 5. CONCLUSION In conclusion, Amazon has proven to well-operationalize ELM into its website, incorporating general elements such as content and visual layout, successfully attracting and persuading both motivated and even not-so-motivated users closer towards the point of
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
Amazon.com has a number of strengths that can help them compete with other high-tech companies. They currently are one of the largest retailers in the world. This is an extreme advantage for Amazon.com in a number of areas such as marketing, distribution, customer base and supply. With such a large presence in the e-commerce industry, this allows Amazon.com to offer more bottom-line products such as movies, music, and ebooks along with the million of other products. This makes the Kindle an even more attractive device for consumers. Another strength Amazon.com has with their electronic devices is they are able to sell them much cheaper than their competitors. For example the Kindle HDX Fire 8.9 can be purchased new on Amazon.com for around
Wilby, P. (2007, February). Persuasion is a science. New Statesman, 136(4833), 15. Retrieved May 4, 2011, from ABI/INFORM Global. (Document ID: 1223180481).
From the consumer side, Amazon provides services like Amazon Prime, which delivers free two-day shipping on retail purchases, on-demand video streaming and a free access to the Kindle library, everything for an annual
For many, the dot com collapse in the mid nineteen nineties seemed like the end of corporates’ place on the internet. Very few people trusted these new online companies, which led to many promising websites disappearance, but a few Silicon Valley projects that were able to survive greatly shaped the new wave of e-commerce. Following in the footsteps of success stories such as Amazon.com, many companies have reshaped the way they conduct online business and are fighting to stay in front of new technological advancements during this decade of rapid technological change. The history of Amazon’s success, transformation, and creation is a good reference point to a developing problem world-wide, the displacement of jobs due to the internet and other
Every day in our life's we are persuaded to make choices. Persuasion is a very
To recap it all, we can clearly see that Amazon has respected their value chain and by doing so created a means of delivering time after time. Demand chain and supply chain relates to how a company can gain maintain and understand how to keep their competitive advantage for a specific period in time. We have learned that amazon has brilliantly placed themselves in a position that would anchor their consumer’s future buying decisions. With the proper information, correct management and direction and support companies should follow the way this company has set themselves up to become pioneers in the e-commerce business. This inspirational company took a strategic idea and waited for the best time to act and therefore created a lasting memory on the e-commerce business industry.
Amazon.com, as an e-commerce website has emerged as a leader in the e-business world. Originally, the company began as a website that sold books at discount prices, now Amazon.com has evolved into a marketplace for the world. Jeff Bezos, the founder and CEO, has changed the business model of the company many times. He is focused on expanding the selection of goods and services offered on the website, in an attempt to please customers. However, he is having trouble managing the priorities of his gigantic company, he should give the existing categories priority and worry about expansion at a later time.
Amazon.com was a venture into an emerging market of internet and had to face hidden and unexpected hurdles in order to survive and excel in the market. Therefore, Amazon.com kept modifying its strategies with their focus on enhancing customer experience of online shopping and to delivery exceptional services with complete convenience to their customers. One of the major strategic decisions was to compromise on cost saving stragegy when Amazon.com started to maintain its own warehouses in different countries in order to ensure timely and accurate delivery to their customers
E-commerce is among the top ways people are buying and selling goods these days. And when a person goes to shop online for the best deal, it is almost without a doubt they will peruse the hundreds of thousands of bottom shelf priced items on Amazon.com. Amazon.com is known for their wide assortment of products and brands as well as fast shipping. But what else is really keeping amazon.com alive? I believe a solution may be to create a physical presence in addition to their online presence, perhaps creating another brand that is openly owned and operated by Amazon.com or offering more services along with product sales to keep customers coming back. In
Consumer behavior is how a company minimizes uncertainty when offering a goods or service to a customer. This is done through thorough research and marketing strategies developed by the seller. Amazon is a company that does not only practice current trends, but also influence and set them. They are the trendsetters in personalization, escapism, and the ever-important convenience. These are few of the many trends Amazon.com has created benchmarks for in the online sales industry. It is these trends that have taken to being number 13 on Forbes most valuable brands. Once at the top, their prioritization of the consumer over the business has helped them stay at the top. Colin Shaw who writes for Britton said, “Amazon.com puts the customer experience at the top of their short and long-term to-do list.” (http://www.brittonmdg.com/the-britton-blog/amazon-marketing-strategy-unusual-but-successful) Ludwig von Mises closely analyzed the approach Amazon.com is taking many years ago. This customer is king approach is what helps Amazon.com focus on the process rather than the product. Through consumer behavior trends, I believe a company has a higher success rate when this happens. See, if you focus on the process, the result will come. A good process ultimately will generate a well-balanced result. When your focus is on the final product, you lose sight of the process. By
Amazon’s also tried to spearhead the industry by introducing the customer-pleasing traits in terms of the technology, order fulfillment and retailing strategies categori...
Amazon has grown to become the largest internet-based retailer in the world by total sales. It began as primarily an online bookstore and soon began to sell more and more electronics and then over time began to sell pretty much anything. In 1998, Amazon earned about 0.6 billion dollars, it held a steady growth from 1998-2006 (“Amazon.com”). From
Amazon has recorded a magnificent success in its business throughout the years that it has been in operation. It has attracted almost all people to use it when necessary. Amazon has built its success in business methodically and slowly. Amazon has made much success because of its ability to read market trends and diversify its operations. It started as an online book selling company. However, it changed its operations and started selling other products. Currently, many large retail shops use Amazon to host and power their websites, for instance, sears and virgin megastores. Amazon now attracts over fifty million visitors in a period of one month. Amazon has tried to make their services fit each individual user. It has based its services on the end user. It has shipping discounts, customer product reviews and a credit card with bonuses. It also has prime membership, product forums and 1-click ordering system among other services. The company has tried to make a remarkable experience for customers and visitors (Thomas, 2006).
The purpose of this assignment is to explain and show how the environmental factors influence marketing decisions of Amazon.com INC. We are going to take a look SWAT and Pestle analysis, segmentation, targeting, cost and benefits, positioning which are implemented by the chosen company.