Personal Grooming Marketing

1478 Words3 Pages
bulb-icon

Recommended: The way the media influences the public

Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal. Personal grooming products consist of deodorant, shaving cream, hair trimmers, skin care and cologne to name a few. Personal care products is aimed specifically at men, which accounts for $4 billion in our current retail industry. The advertising vehicle to be used is through television and digital marketing .Men want to be perceived as technically well informed, strong and healthy and well groomed. The proposed opening message would project a scrawny or over weight fellow who has poor grooming habits and smells bad. His hair would be long and unkempt and wearing a beard that has never been trimmed. Displaying unkempt hair and obvious body order with an old flip cell phone and beautiful women would either ignore or shun this person all together. It is clear this person is a loser but if he utilizes our personal care products, he will immediately become clean-shaven, trimmed, and stylish with the latest smart phone, clean and up to date clothes and clearly smelling good by the reactions of those nearby. His transformation is so great it appears as though he is a movie star indicated by his increased charisma. This becomes obvious because he has beautiful women surrounding him giving him clear indications that he desires them and he has the approvals of males by them admiring the women who want to be in his company. Men in the age ranges of 18 to 35 have a very strong sense of health and style that affects their self-esteem. Most in this group have a sports or music celebrity they admire which defines for them what it means to be a man. The message of a scrawny or an overweight male with poor grooming models wh... ... middle of paper ... ...business/la-fi-mo-asian-americans-nielsen-consumers-20121120 James, J. (n.d.). African American Male Psyche. Retrieved from Reaching Black Consumers: http://reachingblackconsumers.com/2011/09/african-american-male-psyche/ Koyen, J. (2012, March 11). The Truth about Hispanic Consumers. Retrieved from Ad Week: http://www.adweek.com/sa-article/truth-about-hispanic-consumers-138828 Learning Case Studies - OLd Spice Response Campaign. (2011). Retrieved from D&AD: http://www.dandad.org/learning/case-studies/old-spice-response-campaign O'Sullivan, A., Sheffrin, S., & Perez, S. (2014). Survey of economics: Principles, applications, and tools. Saddle River: Pearson-Prentice Hall. Schaefer, R. (n.d.). Men's Personal Care Products. Retrieved from Small Business Development Center Network: http://www.sbdcnet.org/small-business-research-reports/mens-personal-care-products

Show More
Related

  • Causes of the 2008 US Recession

    1519 Words  | 4 Pages

    Brue, S. L., Flynn, S. M., & McConnell, C. R. (2011).Economics principles, problems and policies. (19 ed.). New

    Read More

  • The Knights of Labor

    1316 Words  | 3 Pages

    21st Century Economics (Vol. 1, pp. 58-59. 163-172. Thousand Oaks, CA: Sage Reference.

    Read More

  • The Dove Real Beauty Campaign Analysis

    2235 Words  | 5 Pages

    Since the early 2000s, Dove has invested millions of dollars into creating advertisements targeting women who lack the understanding of their everyday beauty. They have invested and partnered with Boys & Girls Club of America, Girls Scouts, and Girls Inc. in hopes of making a difference in society (Huffington) . Their goal is to empower women to understand that they are beautiful in their own individual way. That in order for females in society to find themselves attractive they must first find the beauty in themselves and gain confidence in themselves in order for the future generations to do so as well. In this article I will be arguing that Dove is making a positive difference in the female community with their advertisements. Advertisements

    Read More

  • Propaganda from the Beauty Industry

    1213 Words  | 3 Pages

    There are so many forms of propaganda that surround our lives on a every day basis, and these negative messages persuade and shape our thoughts of perfection, of who we are, and who we ought to be. The beauty industry and its’ advertisements is one type of propaganda that ultimately characterizes the way we think of ourselves. The media is relentless in reminding us every chance they get why women need to be perfect and what we need to achieve that. There is endless pressure as women to have a perfect body and appearance. The beauty industry’s aim through advertisement is to make women feel as if we need to buy the beauty products in order to look and feel like the models on television, magazines, and in commercials. The beauty industry is very successful because as women, we often feel compelled to buy whatever is necessary to look “perfect.” In years past the beauty industry has been solely focused on the obvious beauty tools such as makeup, hair accessories, lotion, etc. However, we have become more intrigued by even more aspects of the beauty world such as undergarments and everywhere in between. In other words, media propaganda is more interested in the “selling of sex” now than ever before. An unfortunate yet accurate depiction by actress Helen Mirren reads, “Flesh sells. People don’t want to see pictures of churches, they want to see naked bodies.” Just as Mirren knows this to be true, so does the beauty industry and they have taken it and ran with it.

    Read More

  • Masculinity In The 1900's

    1149 Words  | 3 Pages

    Throughout history, time has created and shaped the ideal type of men, while society chooses what it means to be a real man..The ideal real men needed to be strong, provider of his family, decision maker, economically, educationally, physically, and politically dominant (Myers). The difference between the masculinity of the 20th century and the 21st has changed significantly. The ideal men status in 1900’s was rich, educated, powerful, and successful. In today’s perspectives, men needs to be strong, tall, handsome, capable, and unemotional. The contrast of these two centuries are mostly about men’s social status and appearances. Before, it was all about what a man is capable of doing and how powerful he could be compared to today’s ideal,

    Read More

  • Analysis of The Dove Campaign For Real Beauty

    1839 Words  | 4 Pages

    Dove is a personal care trademark that has continually been linked with beauty and building confidence and self-assurance amongst women. Now, it has taken steps further by impending a new advertising strategy: fighting adverse advertising. And by that it means contesting all the ads that in some way proliferate the bodily insufficiencies which exist inside women. Launched by Dove, the campaign spins round an application called the Dove Ad Makeover which is part of the global Dove “Campaign for Real Beauty” which has been running ever since 2004 and covers print, television, digital and outdoor advertising. As Leech (1996) believed,” commercial consumer advertising seems to be the most frequently used way of advertising.”

    Read More

  • Analysis Of Dove's Real Beauty Campaign

    1001 Words  | 3 Pages

    As of the modern day, advertising is everywhere; it is on our televisions, we hear it on the radio and we see it on cars and trucks. Advertising can take many forms, one of which is propaganda. Propaganda techniques are useful in persuasion and drawing people to a certain cause, but mostly we hear of propaganda being used in times of war. However, the Dove’s Real Beauty campaign is a modern day example of propaganda that uses many known techniques of persuasion. This campaign is very prevalent in today’s society because it targets body image among women; more specifically, the campaign aims to positively change how women view themselves.

    Read More

  • Marketing Stacy's Pita Chips

    1709 Words  | 4 Pages

    Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.

    Read More

  • What Is The Old Spice Commercial The Man Your Man Could Smell Like?

    1224 Words  | 3 Pages

    Advertisements have been utilized for many years to sell products. The very popular company Old Spice, who is one of the top men’s hygienic production companies, is well known for their series of humorous advertising campaigns that uses references to the ideals of what a stereotypical masculine man is supposed to be characterized as. The Old Spice commercial, “The Man Your Man Could Smell Like” that first appeared during the Superbowl in 2010, illustrates that the company successfully utilizes the influence of humor, gender stereotypes, and ethos and pathos to connect emotionally with the audience and persuades men to start using Old Spice Red Zone body wash so that insecure men can become more of a masculine man that females will desire.

    Read More

  • Effects of Media on Women’s Body Image

    689 Words  | 2 Pages

    In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.

    Read More

  • Marketing Plan for a Cosmetics Company

    6035 Words  | 13 Pages

    After studying the cosmetic market we can identify a series of needs in this market:

    Read More

  • Different Types of Unemployment

    1050 Words  | 3 Pages

    Tragakes, E. (2012). Economics for the IB diploma (2nd ed.). Cambridge, UK: Cambridge University Press.

    Read More

  • Economics of the Automobile Industry

    2412 Words  | 5 Pages

    O'Sullivan, A., & Sheffrin, S. (2005). Economics. Upper Saddle River, New Jersey: Pearson Prentice Hall.

    Read More

  • How to Get Customers to Download your Mobile Apps

    791 Words  | 2 Pages

    That active element is advertising – but not just any kind of advertising. It has to be a thought-out plan that involves concrete solutions that bring in results. Here’s how to go about doing that.

    Read More

  • Business Plan for Beauty Products Company

    3000 Words  | 6 Pages

    Sullivan, A., & Steven M., (2003). Economics: Principles in action. Upper Saddle River, New Jersey : Pearson Prentice Hal

    Read More

More about Personal Grooming Marketing

Open Document