Paul Mason Case Study

Paul Mason, Toronto’s most coveted model and one of the city’s best dressed - known for his white beard also Toronto’s very own fashion santa. Seen in Vogue, Dolce & Gabbana spreads, Marlboro campaigns and endless editorials. Mason has walked down runways for Rudsak, Farley Chatto and Triarchy at World MasterCard Fashion Week- also is the face for Toronto Men’s Fashion Week (TOM*). The man is amazing, but little do we all know he didn't realistically choose modelling at first “it chose him” He was a Ryerson Student at the time pursuing social work, from there a fashion student from one of the programs asked me to walk in one of their runway shows for Mass Exodus “From then on it was love at first sight”. He knew the fashion industry was

Magazines and retailers are bringing in talents from abroad and going abroad to shoot. “ Canadian retail is the bottom of the totem pole, to make a name for yourself you will need to move around the world.”he says. Thirty years into the business he expresses his thoughts on essential personal attributes and preparation to success. Mason continues to keep himself up to date with the trends going on in the fashion industry to keep himself always one step ahead of the game. Being able to work in a team efficiently, having great communication and people skills will be a huge benefit in the long run he's learned over the years. “Through it all you have to be confident in yourself because you wont be able to represent yourself working in this industry if you’re not.” Through all of the years Mason has become his own in the world of fashion. He reminds us that once you find that one thing you’re passionate about fight as hard as you can to keep becoming the best at it. Also its about finding the balance and never losing his sense of humour, he