Introduction
This is a formal business plan for Palmtree Smoothies, a smoothie shop that specialized in high-quality and healthy smoothies at the University of Regina. This report visit the many important internal and external aspects when creating a successful business. The paper will contain information on the following; the external factors that must be considered when running a smoothie shop, creating an marketing strategy that will suit the need of consumers, the way in which the business operates, a human resource team that will help drive a successful workforce, and finally the demonstration of ethical behaviour at the organization.
External Factors
Weather Conditions It is to be known that the weather can severely impact consumer
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The first being the “political-legal environment”, Palmtree Smoothies’ cares of important issues pertaining to the environment, as smoothies can contain many fruits and vegetables. Therefore will feature certain ad campaigns to raise awareness on issues such as this. The “socio-cultural” environment greatly important to Palmtree Smoothies because of consumer trends over the last few years that are affecting food businesses. As of late consumers are seeking to become more health conscious and taking Mcdonald's for example,a company being criticised for distribution of unhealthy products resulted in their “Q2 sales in 2016 [being] far lower than their Q1 sales.” (Frue, 2017). Being a seller of healthy and high quality Smoothies, Palmtree Smoothies will benefit from the current health trend. Finally in terms with the “technological environment” Palmtree Smoothies will keep up to date with innovations in smoothie making. However it is to be noticed that traditionally smoothies have been made using a blender, so thus far little innovation has been …show more content…
This approach will hopefully place Palmtree Smoothies’ as the “goto” for students, and staff. There will be a variety of options of flavours and extras that consumers will be able to choose from. These extras being: vitamin supplementation, and premium foods such as avocado. Our production team of at least four on at once will be using our ingredients of various juices, milks, fruits, vegetables and extras to make high-quality and healthy smoothies. This will be conducted in a timely manner for customers with a goal max-time of 3 minutes per customer so that it is most convenient for them. Hours of operation will be set at 10-6 to match with customer’s eating schedules. Customers will benefit greatly from our products due to it being a healthy choice. Our financial situation will be assessed by a hired
Within the opening paragraph of his own article, David Freedman shares his story on searching for the most ideal smoothie, that would be affordable
T., Kraak, V. I., 2005, p.153). The book will be used in the sections where food industry and advertising could change their marketing toward healthy choices to help reducing and preventing
Very few fast food chains have the distinct choice of selling something with a health promotion while on the other hand, being visited by countless thousands of people is a clear sign that society has become more conscious about their health and well-being. Smoothie King promotes in making living a healthier more active lifestyle, delicious and nutritious. Whether trying to lose a few pounds, have energy at the end of the day or simply feel better about your diet, each and every smoothie made is blended for a specific purpose. Tropical Smoothie Cafe’s menu boasts bold, flavorful food and smoothies with a healthy appeal, all made to order from the freshest ingredients. Smoothie King and Tropical Smoothie cater to heathy lifestyles and eating better; however, both have various views based on franchise image, the menu, and customer appeal. I happen to love fresh smoothies and I have become very familiar with the “giants” in the smoothie industry, Smoothie King and Tropical Smoothie.
Throughout the film, various companies are exposed for promoting products in a manner that depicts the products as a healthy alternative. The ultimate exposing is done on the government and the USDA. The government is exposed for making deals with food companies to not demonize companies that sell unhealthy food. Even Michelle Obama 's "Let 's Move" campaign against childhood obesity started out bringing unhealthy companies to the light but died down by emphasizing exercise and not talking about food.This is largely in part due to a deal made with major corporations who weren’t too pleased with the original approach of “Let’s Move”. In addition, the USDA is exposed for promoting products such as cheese, milk, and high fructose corn syrup in a fictional way. They provided no information that they were unhealthy in the
Introduction Innocent is a well-established smoothie and health food company in its home market of the UK and has had success in moving into various markets in the European Union. With the added partnership with global brand Coca-Cola, it could be said that Innocent is in prime position to begin its expansion into new markets globally. This report will note the benefits and potential risks of entering the chosen market of Japan, based on research and theoretical analysis. Japan was first chosen due to initial research showing that it was one of the most health conscious countries in the world, with the lowest obesity rates. Further investigation showed their links with Coca Cola, and a gap in the market for ‘off the shelf smoothies’, despite the existing popularity of health drinks and demand for commuter friendly food.
This banana smoothie can be tweaked by replacing the mango with
Companies nowadays are using different and strong methods in marketing their food products. The Companies are very competitive, and the results can affect the people. When we think about this job field, it is convincing that those producers should use cleverly ways to gain their own living. In the other side they shouldn’t use misleading ways that could harm the people. Food companies should be straightforward with every marketing method they use. People have the right to know what they are consuming and also to know the effects of these products on them, whether it is harmful, useful, or even neutral.
Avocado ice cream Ice cream 50 2.50 125 Avocado original Potatoes chips 50 2.50 125 Avocado Amazonia juice Selected fruit 50 2.50 125 Avocado greens Selected vegetables 50 2.50 125 400 1000 20,000 240,000 yearly sales Year Product Sales 0 210,000 1 231,000 2 254,100 3 279,510 4 307,461 PROJECTED EXPENDITURE To check the feasibility of operations and financing requirements, you decide to draw up a business plan and financial projections on a five-year horizon with the following assumptions: a) The following will be purchased at the start of operations: b) Kitchen Storage £10,000 c) Mobile catering van and kitchen operational equipment £32,000 d) Wages & Salaries will amount to £ 64,000 in the first year and will increase by
American Journal of Food Technology 6.6 (2011): 441-59. Print. The. Gonzalez, Julina. A. Roel. " "The Philosophy of Food," Edited by David M. Kaplan.
Starbucks is the world’s largest coffee roaster and retailer of specialty coffee in the world. We have enjoyed great dividend returns over the past 5 years, and our growth has been on the rise. We are currently saturating the US market, while the emerging markets of developing countries offer many possibilities for growth and increased revenues. In our US market we should look at offering more items on the menu that complement our long-standing tradition of pleasing our customers. Exotic Juices, and snacks served with the same service could add a nice margin to the bottom line. In addition, the ability to offer a drive through service for the consumer that loves fine coffee but does not have the time to stop and visit should be on our “trial” market plan for the next few years.
Was orange juice always just here? What is the difference between the different types? Why does everyone like it cold? Is it a sustainable product the way Tropicana is running their processing plant? Are there ethical issues with orange juice production?I began to wonder one day as I was looking in the store, in the orange juice aisle. This paper is a journey into orange juice through the popular Orange juice company, Tropicana .I chose this company because this was a juice that I had grown up with .I hope to be able to answer there questions for myself and you ,the reader.
Caf? Expresso, as the first mover in the coffeehouse marketplace, which has expanded quickly and become one of the ?big three? players in the global coffee shops chain. However, recently this company is continuously facing a lot of problems in terms of its staff, easy-copied business model and product range, resulting this company lost its leading position to the number three. Therefore, its adjusted visionary goal is ?return Caf? Expresso to the number one position in the marketplace? (Beardwell, 2010). To achieve this goal, Caf? Expresso identifies ?the coffee drinking experience? is significant to achieve competitive advantage and customer value-added, which was delivered through three key elements (graph 1),
All the fruits and vegetables are handpicked from farms across the country, and will be delivered to the production line after undergoing through relevant laboratory test and approvals by the research and development department of the company. Dominant production line of the organization will consists of wholly crushed fruits and vegetable extracts with no added artificial flavors that will also be full of nutrients for health benefits. Furthermore, the company would sell fruit smoothies and vegetable smoothies for consumer preferences. All juices and smoothies packages are designed to be recyclable cartons as our main concern is on developing environmental friendly practices. Size choices for the product will be available in three different capacities which are 1L carton,500ML carton and 250ML carton all designed in very unique way where the out core of the package describe the flavor included in. target market for this commodity will be mostly teenagers when demographic segmentation was taken in to account. In addition to this company is also focusing on developing a newly product range specially designed for kids where they have an opportunity to create smoothies by themselves and to have their own fun size
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
I wonder what negative impact the fast foods industry had on the environment. Nowadays, fast foods industry has become one of the biggest industries in around the world. More and more fast foods restaurants are opened as the number of people who consume fast foods increase. For instance, within a mile where I live, there are more than seven fast food restaurants, and most of people that I know consume fast foods at least once a week. Since we all live under the same atmosphere, if the fast foods industry had negative impacts on the environment, it would affect the well- being of the whole society. For this reason, this is a topic that matters to people all around the world. Therefore, the purpose of this research paper is to learn more about the subject matter, so hopefully I could adjust my eating habits, and influence my friends to adjust their eating habits in order to protect the environment.