According to the literature resources finding, there are two types of packaging functions. The first type is for consumer and the second type is industrial. Consumer packaging functions relate to the consumer’s convenience and appeal, main emphasis is on marketing. Industrial packaging functions focus on the handling convenience and it’s main emphasis is for logistics. In this work, the focus is on consumer packaging functions. In Table 3 the main types of packaging are classified. According to the secondary data resources package types are divided into the following types: consumer package; industrial package; institutional package and military package. Consumer package - from literature sources is used for the types of products which Packaging types are primary secondary and transportation. First packaging level is primary. This type of packaging used with end consumers, and it lead to use the product when consumer have it. For example chocolate packaging which will analysed in empirical part and in this research. Second type of packaging is secondary, this type of packaging need when primary packaging need to fit in shelf. This type of packaging is used as additional packaging to protect product (exg,: small chocolate packaging put in a bigger box and used on shelves) and the last type of packaging is transport, this type of packaging is important to deliver products from manufacture to the supermarket. (Examples of those types of packaging presented in the picture) (author Kalpana R Packaging http://www.businessmanagementideas.com/packaging/product-packaging-meaning-levels-functions-importance/2271 ) (make new with our example) Elements of packaging attributes The following part is focused on the analysis of the scientific works of different authors in the field of packaging elements. As it was mentioned earlier, product packaging is the container for a product – encompassing the physical appearance of the container and including the design, color, shape, labeling and materials used” (Arens, 1996). There are some categories of packaging elements offered by different authors presented in Table 4. Table 4. Categorization positive and negative impressions such as active, strong, passionate, warm, but on the other hand aggressive, bloody, raging and intense.Warm colors increase active feelings, evoke active emotions Naz Kaya 2004; TOM Clarke, Alan Costall 2007 Orange Warm colors increase active feelings, evoke active emotions TOM Clarke, Alan Costall 2008 Yellow Warm colors increase active feelings, evoke active emotions; easily noticed /attention grabbing signifies happiness, optimism and warmth but also caution yellow and blue could create a cool and calm mood from the blue and draw attention because of the yellow TOM Clarke, Alan Costall 2007; Mr. Mitul M. Deliya & Mr. Bhavesh J. Parmar 2012 blue Liked by both genders. It seen as a trustworthy, peaceful and calm color ; Related to the sky or water. Blue is usually cool and quiet but more electric shades can give a dynamic feel. Gender indifference and being the most common favorite color, the overuse of blue can seem cold or uncaring.gender indifference and being the most common favorite color, the overuse of blue can seem cold or uncaring. It is the designer’s favorite color, but after considering the meaning of other colors, another color may be a better choice Mitul M.
Packaging can seriously impact your sales profits, by affecting your consumer's perceptions of your brand. How does this happen? For one thing, the purchase decisions made in-store are made unconsciously, for the most part. Yes, while traditional packaging methods are betting on your consumer's use of logic, rationality and reason, eye-tracking tests have indicated another reality. What is that reality? It's that your consumers are making their purchases based on emotion and instinct.
Protective packaging is sold to organizational customers through select distributor networks via personal selling. Sales commissions for AirCap are set at 2%. Often, manufacturers must have a regional presence to be successfu...
Color can be a semiotic resource. It has many uses in the cultural association of signs. Some features that contribute as a signifier are saturation, purity, modulation, value and hue. Red can signify danger, green can stand for hope. In most countries black is a sign of mourning. However, in some parts of Europe, brides wear black for their wedding. In China and some other Eastern Asian countries, white is considered the color for mourning. While in America and most of Europe, white is a sign of purity and warn by brides. These contrasts of cultural semiotics make color partly unpredictable. In order for the color to function as a sign, there must be a consensus of meaning. In most cases there is not a consensus that is shared by all societies. There are some regularities and this is what makes color function as a semiotic resource. The challenge is understanding the motivations and interests of different groups. Some colors translate well and some do not. Finding these regularities within groups and applying them as semiotic resources is a challenge (Kress, 2002). Some associations to color are universal and these connections could spread as communication becomes more global (Eiseman, 2000).
According to §2 para. 6 No. 2 of the German food law, cosmetic packaging materials are viewed as items for everyday and common use. The Regulation 1223/2009 provides assurance to consumers that the product they use is safe for application. The reference 1935/2004 was suggested to portray close formulation/packaging combinations that are already present in the market. Therefore, with this, food/packaging interaction may be contemplated. Since materials manufactured for the packaging of food products have already undergone several tests, suitable information regarding the stability of that material may already be accessible. Hence further experimental procedures may not be necessary. The 1935/2004 regulation is not normally used for cosmetic packaging. However, without the presence of any other established guidelines, this regulation is used to check the congruity of the packaging. For instance the packaging material of cosmetic products are compared with and judged against the packaging of food items. Verification in the shipping document is done by the food control agency or the supplier company to show that the packaging material
According to researches packaging has progressed from containers provided by nature, to the more complexed use of materials and process providing a change to what is displayed on the grocery shelves today. Several factors contributed to the reason for packaging of which included, competition in the marketplace as well as shifting lifestyles, as the market of goods grew, consumers went from purchasing goods they needed to selecting a product based on the unique design and label to decorate their counter tops, making consumer choice a very large factor in packaging.
Colors can be found at each point of life and affects people ferom several aspects. Colors
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
The importance attached to packaging cannot be underscored by anybody. Companies use packaging as a marketing strategy and marketing is branded with frequent cases of unethical practices. Customers are always very cautious when dealing with marketers. It is because of this reason that over the time ethical packaging has been evolving and attracting attention from different government authorities for regulation. Nevertheless, businesses that are committed and have cultivated a deep culture of good ethical packaging practices continue to enjoy the benefits of ethical packaging.
One of the ways that CP Corp can gain the competitive edge they so much wish to gain is through packaging. The packaging of a product is undoubtedly the first thing that a customer witnesses when he or she goes out to shop, whether physically, online and surprisingly so even in an advertisement. The packaging thus has to have a theme that not only captivates the consumer but also one that leaves a lasting impression on them so as to associate with the product in question.
Color psychology from infoplease.com says that colors can affect your mood. For instance black makes you feel like you and power and authority. Actually priest started wearing black to show submission to god. Black also symbolizes death and loss. Now yellow is a more cheerful color. Yellow makes you feel giddy and happy. Yellow is an attention getter because of how bright it is. Yellow is actually one of the hardest colors for our eyes to take in. However purple is the color to make you feel royal, luxurious, or romantic. Thats only because purple symbolizes wealth and sophistication.
One of the most widespread ideas is that different colors stand for or signify different things. However, one must keep in mind a basic fact; it being that "colors often have different symbolic meanings in different cultures. For example, white is the color for weddings in western societies but for funerals in traditional Chinese culture; red is associated with rage in America but with happiness in China. In American fashion and decoration, blue is for boys while pink is for girls, which is a symbolic use of color that are not shared by many cultures" (6). After saying something like that, the next question would be: does this mean that colors and the moods/reactions that they may (or may not) elicit are culturally constrained, or is there still some underlying biological reason for moods/reactions to alter due to color? A site on the server for Cornell University notes, "some of these responses seem to be powerful and fairly universal" (5). It is interesting to then look at the idea of chromotherapy; the use of colored light to heal. In a paper by Owen Demers he writes, "This [chromotherapy] is not a new age idea.
Design elements such as colors, font, text, and graphics have an important role in package appearance. Pictures on the package in form of attractive situations (mountains, beaches, luxury houses and cars) can assist in triggering lifestyle aspirations (Rundh 2009, p. 999). Basic role of packaging in marketing, packaging design attract people’s eyes to look on the product and stand out from the competitors on the store shelves. Packaging also lists out all information of product such as ingredients, nutritional, price, weight and manufacturer’s
[6] Newman, K. A. (2009) Packaging is critical to brand identity, Packaging. (pp. 30 – 34)
Consumers have expectations In terms of a good quality product that should be availed at a reasonable price. Consumers don’t only want the business to be socially responsible towards them in this manner of reasonable prices but way beyond this. They should meet the needs of consumers in ways of convenience and appearance. But business should also consider other aspects like environmental impact when packaging is disposed.
In practice, many may maintain that it’s not colors but many others that help serve better such as a tool like the luxury of the stuff the items or products people use every day. This is not quite right, however, The fact is, when seeing what people use, or choose, it’s not only the item but the item’s look have strong effect on others. For example, it has been observed that those preferring to dress in red, or warm colors, five others the feeling that they are warm-hearted and energetic, sometimes like a ball of fire, That’s why it’s a common scene on the Oscar- ceremony stage that the famous stars tend to dress in warm or even hot colors. Again, whenever someone is seen in grey or dark colors, they give others a feeling of sadness or boredom, the feeling coming from a funeral, then. Also, it is undeniable that whenever they feel calm, relaxed, they tend to dress in matching colors: yellow and brown, red and white, green and orange… These matchings naturally help others feel the equilibrium state of mind and heart of the bearers. Indeed, these situations strongly confirm that colors help us say much of what we really mean to others without