Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Social media impact on dating
Historical and cultural background of internet dating essay
Historical and cultural background of internet dating essay
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Social media impact on dating
Since 2001, It’s Just Lunch (IJL) has been performing well in the market with consistent growth in its revenue. However, Americans are being more receptive to finding love through the internet. Also many has moved on to use online dating services with Americans age above 50 being most prominent and the internet has shown an increase in effectiveness to find love. How can IJL capitalise on these trends to remain competitive in the market? We need to be responsive to the consumer trends by introducing a baby boomer oriented online dating service. In doing so, IJL provides consumers in particular, users age 50 and above the ease of finding love online and IJL will benefit through the increase in the consumers base and the market share of IJL. …show more content…
According to anthropologist Helen Fisher "Fifteen years ago if you went on an online dating site, you would be thought to have three heads," (as cited in Goehner, 2010). This quote reveals much changes in the attitude towards using internet to find love throughout the years. Correspondingly, people are now overcoming their fears [cyberspace dating waters] (Goehner, 2010) and general public attitude towards online dating have become much more positive in recent years with a 15-point increase from 44% in 2005 to 59% in 2013 of internet users agreeing with the statement that “online dating is a good way to meet people” and an 8-point decline from 29% in 2005 to 21% in 2013 of internet users agreeing with the statement that “people who use online dating sites are desperate,” (Smith and Duggan, 2013). This is understandable as Havrilesky (2002) mentions the prevalence of blog, online photo galleries […] have combined to make online dating a perfectly acceptable means of meeting new people (as cited in Waring and Barraket, 2008). The change in perception of finding love through the internet has resulted in an increase of people using the internet as a means to find love. If IJL is unable to keep up with the uprising trend and offer online dating services, it will soon affects its market share …show more content…
“Many Boomer daters sign up for online dating […]”says JDate spokesperson Arielle Schechtman where it shows that their members in the 50-plus age group jumped 40% in just one year, from 2008 to 2009 (as cited in Goehner, 2010). As stated by Smith and Duggan (2013), Americans ages 65 and older who knows someone who uses online dating in 2013 has doubled from 2005. Identically, the largest American-based company for online dating services, Match.com shows “50-to-65 age group is the online dating site's fastest-growing demographic, up 89% in the last five years” (as cited in Goehner, 2010). The arisen of users age above 50 who use the internet to find love has grown significantly in the online dating service industry. This is a chance that IJL should not missed to develop suitable services for the baby boomers to find love
Marketing to the millennials is beneficial to companies because it increases their economic demands. Menkes states that “ this is the generation of free downloads, easy access to everything” which is true since in today’s society, millennials have access to social media, which they constantly use daily and also have access to electronics (497). According to a recent statistics, 91% of millennials are regular internet users and at least 25 hours / week are spent online (Charalambous). This statistic shows that the majority of millennials go on the internet frequently, meaning that they spend constant time online researching, shopping online, socializing and sharing on social networks. Nevertheless, millennials are more likely to have their first interaction with brands with their smartphones since much of millennials use their devices often that companies need to have a type of social media accounts to be able to reach out to this
Ansari states in his article that because of technology Americans have never had as many romance options as they currently do allowing increased interaction. However, he does note that with all these options there are still downsides to online dating, much like medicine has its side effects. In the article there is a section titled “Where Bozos are Studs” Within this section we see him imply that the internet can make someone feel too empowered because of the many options they have. Also, Ansari points out that it is possible that the simplest of qualities could disqualify you from finding your soul mate on these dating sites. For example a man saw a woman who had similar qualities but she was a Red Sox fan so he continued to search. Ansari also expands more on the topic of dating in genera. He speaks on the phases of a relationship, the passionate phase and the sometimes unattainable compassionate phase. Ansari has a first-hand experience with how people failed to make it pass passionate love when he attends a wedding. Several couples who attend the wedding end up splitting
concluded that people use social media for relationships in different ways. College students with and without social anxiety use social media for online dating because they feel less overwhelmed than if they were communicating face to face. Adults who use online dating enjoy the freedom of meeting different kinds of people but have learned that they must be careful with whom they communicate because they may not be truthful. In addition, some people believe that all five senses allow one to engage better with others and prefer face to face relationships in terms of communication. Adlerians believe that everyone has a motivation in life and that people should think for the community as a whole, not just individually and that healthcare practitioners are able to communicate better through the internet. In addition, it is good for employees to be able to social network but there should be policies that limit the usage of internet and that everyone can agree on. These articles addressed the research question I had and I discovered that in terms of dating and connecting healthcare professionals and communities, social media could be very helpful. However, in order to have better communication, face-to-face relationships are much better as information may be miscommunicated online or via technology. In terms of age, I believe that the current Millenial generation will educate future generations in the field of technology and social media and
Picking the best market audience is very important to online dating sites. Sites such as eHarmony.com and Chemistry.com market to the 35 and up group where Match.com tends to focus on the younger, Myspace generation of daters. These audiences play a very important part when analyzing marketing techniques because each audience appeals to a different form of marketing. An older generation does not look for as flashy or trendy of a page design where a younger generation may be bored without the coolest tricks. Chemistry.com has stepped out of the box with new ideas that really appeal to the youth. They have developed a "First Date Planning" module that will help newly met daters plan the first date. Even though it takes a simple approach of meeting at a coffee shop or local café, it breaks the ice for both parties. After the first date, the subscriber has the option to go in and input feedback and details about the date. This data is a reference only for the subscriber and is used to determine what the subscriber really is looking for in a partner. After filling out the personal notes, it allows the subscriber to send a message back to the person to let them know if her or she would like to continue dating or not.
In “Technology Isn’t Ruining Modern Dating--Humans are” (New Statesman Network, August 7, 2015), Barbara Speed argues the success of online dating websites did not cause people to pursue hook-up culture, but instead the culture influenced companies to cater the needs of already interested people. Essentially, Speed characterizes online dating as a business. If people did not want such a fast paced dating world they wouldn't download the apps to find so-called lovers. Personally, I have never tried online dating myself; therefore, never put myself in a situation where I was judged romantically in a matter of seconds behind a screen. Additionally, people no longer want to spend too much of their time and effort with a person when they can go on their phones and talk to someone with similar intentions in a matter of hours. For instance, Slater’s case study, Jacob, right after he was dumped by a long term girlfriend, he instantly revisited his old dating profile and quickly started seeing girl after girl. However, he has a history of being a passive, negotiator, and low striving guy looking for a girl to fill a void in his life. Hence, Slater fails to mention that people are responsible for their own actions on dating websites regardless of receiving encouraging notifications from old
Based on the five forces model, the on-line personals market does not seem very attractive. The entry barrier is very low because just a website is enough for starting its business, and there are already at least 850 different personals sites on the internet, and the same number of new sites entered the market every year. However, most of them may soon disappear without any profit because of the severe marketing competition. Leading companies have spent about 40% of their revenue for marketing and it the ratio has been increasing every year. It is very challenging to survive in this fierce rivalry for start-up companies.
Brooks’ history of publication in widely known periodicals (like the New York Times (221)) and insightful, yet logical, writing style give validity to his essay; as, for example, when he describes how online dating “is bound to accelerate social stratification, as highly educated people become more efficient at finding and marrying one another” (221).
As might be expected, the millennial generations as a whole are passionate about the technological and communication advances in the past decade with the internet and social media. “A new Pew Internet Project report reveals that 93% of young adult’s ages 18‐29 are online” (Andrew January 14 to 27, 2010). This allows access for marketer’s access to the generation in a different way than previous generations.
This is another reason people are gravitating towards using apps like Tinder or websites where an individual can select their own partner, similar enough to how we order out. We make selections on what appeals to our eyes and since society gives us options, we embrace them. Similar to how we grocery shop, we choose the brand that best suits our needs and our customers. This is how we are selecting our soul mate. When surveying Americans about their use of online dating websites or apps to meet people, the Pew Research Center’s Internet Project found an increase in the use of these tech-savvy websites since 2005 when they first took tallies.
In the first essay, What Adolescents Miss When We Let Them Grow up in Cyberspace by Brent Staples, there were several interesting points made about whether technology helps or harms our everyday lives. Social networking has increased the ability to socialize with people all around the world in a revolutionary way. Being able to access so many social oriented websites, it has helped advance our connections by allowing the elderly who had been isolated before they gained access to the web. However, even though it has increased the potential of communicative opportunity, it has also brought some harmful reality to light. While increasing the connections of the elderly, research shows that it is beginning to isolate the younger generations. The youth of today are losing the
Online dating offers chances to people who feel more comfortable behind a screen rather than getting so nervous in front of a person that they are unable to speak. It allows them to interact with someone whom they would be uneasy to speak with in real life. Moreover, in traditional dating first impressions truly matter while online, people have chosen the best for their dating profiles. “People were ready to admit that going on actual "dates" was full of pressure and not very enjoyable. Traditional dating, they pointed out, encouraged an overly formal, inauthentic vibe that ultimately hindered instead of helped their efforts to make romantic connections” (Massa). Many do feel shy to ask the person they are interested in on an official date as they are not actually sure what the other person feels and needs more than the opinion of friends to take a step while asking someone online relieves that stress as the possibility of seeing that person in real life is low along with it messing with the asker’s personal life if it is a
From a cross-national survey, Hogan, Li and Dutton report that online dating is prevalent in all countries nowadays. Using the Internet everyday is common for people to have social activities, no matter they are from which countries. Lots of online sources provide a platform for them to have online dating (9). With the rapid advancement of Web technologies, online dating starts rising from 1997(10). However, Hogan, Li and Dutton use “cohort” effect to show that online dating is not only mainly for the teens who are willing to adopt to technology, but also to the early thirties (10-11). Also, the elder population is more willing to date online (11). In addition, different countries have varied online dating rate because of the rates of Internet co...
The Internet is replacing many things in our lives : Email has replaced the postal services, E-shopping (e.g., ebay) is replacing regular shopping, and now you can arrange your dates and relationships on the Internet. Dating really changed in the last few years and meeting people online has become not uncommon or just for young people only. But everyone can now use it to find their dates and meet new people. Love via the Internet is a hot issue which faces many Internet users, and they may have experienced a love story via the Internet. I have heard many stories from my friends and relatives which they have experienced.
The Internet changing everything from the way we shop to the way we find driving directions. Cyberspace has become the hottest pick-up jo...
In the twenty-first century, we use the internet for almost everything that we do. We use search engines such as Bing or Google to find information. Websites like Netflix and Hulu allow us to watch shows and movies without an expensive cable or satellite subscription. Social networks provide a new way to communicate with friends and family. Entire companies are run through the internet. With gas prices rising every day, it has also become increasingly popular to see a lot of jobs turn to telecommuting. It’s only natural that as other aspects of our lives conform to the internet, that online dating should also begin to be more prevalent in how we form new romantic relationships. Online dating is the new normal, and this is more evident now than ever.