One Clique Target Audience

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In today’s society, love, family, and health are some of the essential elements for a fulfilling life. However, the most valuable commodity we have in life is time. With OneClique, we work hard to give people more flexibility in their schedule by letting others who are available to provide a helping hand to take care of delivering basic groceries, appliances, and other living essentials to people’s doorsteps. OneClique offers a point system for the messengers that will encourage and reward them to do more deliveries to help their fellow community members. We also have extended assistance for people who need help stocking their own refrigerators or cupboards.
Certain occupations prevent people from having the chance to buy necessities for daily …show more content…

Not only can they exceed 60 hours of work per week, but also have no time outside of work hours. They have many priorities, and shopping, an unseemingly important task, will be easily forgotten. This is where OneClique comes in to assist them. The elderly are a major target customer because our research has shown us that shopping at an older age can be inconvenient and time-consuming. Although some elderly prefer to shop personally, there may be times where buying items in large quantities can be difficult to carry and transfer to shelves. Our service provides a way for them to do so easily by making daily items more accessible. Disabilities, injuries, or pregnancies, often hinder a person’s ability to do tasks such as shopping and tending the house. Mothers who need to dedicate more time to their children will also find our service extremely useful. OneClique will make shopping easier for these groups. With an app and a website, they can shop online and receive fresh produce and daily appliances without hassle.
IV. UNIQUE VALUE …show more content…

For every ten points they earn through the system, they can select three exclusive coupons of their choice among their local businesses. In turn, it motivates our messengers and promotes local businesses.
V. SOLUTION
OneClique is affordable for consumers. By utilizing existing transportation energy from daily commutes, we are able to significantly decrease the costs of deliveries. We are also not using a base price, so consumers will not have to pay a delivery fee that is higher than an item’s price. Therefore, our pricing system consists of only a 10% fee of the purchase and $2 per mile traveled to make costs lower for the consumer.
In our system, messengers can select the deliveries they want to make, and every messenger who accepts and completes a shopping list will earn a portion of the delivery fee larger than the portion they would earn with other crowdsourced delivery services. The messengers will receive two-thirds of each successful delivery fee while our company receives the remaining

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