Old Spice Gender Roles

As the marketing industry is taking over with daily magazines, television , flyers found everyday in our houses , both women and men whose jobs are in this field are known to get selected base in gender and physical traits as the companies direct advantage.very often use character development that could persuade more audience attention and expand business. One good example is companies like Old Spice or magazines as articles like Images of human sexuality in content with Women’s and Men’s Magazines by Christina N. Baker explains. Christina’s article supports the idea different character roles that are given for actors to play, are often selected in bases of is gender , skin tone and age like popular magazines or advertisements. In Old Spice a company that began as a line of men's fragrances created by Shulton and William Lightfoot Schultz in 1934 up to today, uses french women in advertisements with traditional clothing, dramatic makeup and character

During 2018 , when their commercial renovated their line of products for men with a french theme on YouTube generated 3.4 million views in total, Some people found it insulting as this recent ad referred all women submissive and judgemental to men in how they smell or look. while others a motivation to buy and comedian way to see things inside these advertisement . That is why Old spice and magazines like Images of Women’s Sexuality in Advertisements;Women’s and Men’s Magazines shows that if these ads are use so many times in media and increases in popularity , the producers of these ads should focus on having a less biased content to connect with all the audience attention and to demonstrate each gender or actors skin tone is not better than the other one, It should represent a diverse outlook for all