Portuguese Professional football player Cristiano Ronaldo plays for Spanish club called Real Madrid, and one of the most well know FIFA players in the world. Although he has a gifted talent for soccer, he also has a huge 33.1 Twitter followers and 106 million likes on his Facebook profile resulting in a social responsibility on and off the field. With this comes more sponsorship and bigger businesses working with him and providing a bigger fan base for him and his team. (Stanton, 2015) However along with his popularity comes some possible negative consequences such as having their good and bad off field behaviour magnified and therefore effecting a fans loyalty. The consequences wouldn’t just ruin his career they would also affect his sponsors …show more content…
(Pickering, 2013) Real life example – who --One athlete who was being sponsored did mention that she had to be careful of what she posts on social media so it doesn’t have a negative impact on her sponsor, which is where the problem begins. (Korosuo, 2013). Athletes off- field behaviour is magnified on social media because of the uncontrollable influence of the athlete’s followers. Once a follower associated the negative behaviour to the sponsor or business it can affect their fan base and ruin their business (Bloxsome, 2015) Ryan Mobilia social media communicators educator stated that “Your reputation and identity is being shaped by every piece of content you share online, and judged, by more people than you realise.” (2014) Having social medias influence on athletes causes them act differently to enhance their popularity on social media irrespective of the effects on the sponsor or businesses (Dimengo, …show more content…
(Cave, 2015) NBA team The Atlanta Hawks were on a winning streak when, however they weren’t making a high revenue despite their performance because they had no athlete to fan interaction. Therefore, the athletes who are playing well cannot make a living off their sport if fans aren’t watching and connecting with them (Wysocki, 2012) Dr, Brandon Spradley is the acting director of continuing Education in the USA sports academy and he stated that “Social media technologies, such as Twitter and Facebook are common avenues for sport fans to connect with their favourite athletes.” Using social media to connect with athletes means they can create “a passionate, invested fan base” Last year Kurt Badenhausen, senior editor of Forbes magazine followed soccer teams to determine if popularity on social media changes the interaction with fans; hence enhancing their team’s fan base and social media value. Badenhausen found that two players from the Barcelona football team had the most followers and the most fan to athlete interaction via social media. In Figure 1 it shows the comparison between two teams; one which has no social media followers and one which has 1.45 million. The graph shows how having social medias influence on the players dramatically increases the fan to athlete interaction, therefore
The importance of fans is vital because in addition to skill talent and hardwork, fans greatly affect how a team performs in their games. They affect the way a player plays because fans have a way of getting into their players heads and the opponent's head, even the referees are affected by the fans and we rarely notice the importance. In 2001 a Sports Ethics article “ The Ideal Fan” by Myles Dichter he explains the importance of fans and connection between fans
Since I myself use social media websites, I noticed that one of the ways the MMA community interacts with each other; whether it is fans or fighters, is through social media. There must be at least a thousand Facebook pages regarding MMA and to say that social media has not helped the sport grow to what it is to be at this cur...
Coaches and athletes should discuss the choices that the athletes make while using social media networks instead of completely banning them. Another way to approach this issue would be to stress for the players to keep their social media accounts under control. Prohibiting the use of social media due to harmful actions is also prohibiting all communications that would be made that are unrelated to the college/university.
For the sport industry, social media has enabled fans to have a closer relationship with sporting organisation operations while allowing their organisation to be strategic and more proficient with limited amount of capitals. This has helped sports to get involved in the business of “relationship marketing” (Grönroos 2004). This is mainly because social media enables the organisation platform to adopt a long term relationships with fans and continue to shape the idea of community once a game ends or season comes to close.
Some of the kids that the media is all over are 18 and 19 years old, they don’t know the right things to say yet. For some of them, this effects the type of scholarship that they get from certain schools, it may even cause them to not be able to go to the school that they want because the media caught them doing something that they shouldn’t be or they posted something on one of their social media pages that they shouldn’t have. A 2014 study done by Chris Symeon showed some very eye opening facts about college athletes and their social media sites. Some of them being: Seventy-four percent of athletes have an unprotected twitter, so anyone can see what they are posting; Sixty-two percent didn’t know most of their followers, so there could be stalkers or other unwanted guests seeing what they are doing or thinking and where they are at; and lastly, 14 percent of college athletes are victim to harassment on social media because they are on the team that they are on or they made a bad play. One example of this is the Michigan Wolverines’ punter, Blake O’Neill.
This process allowed me to relevantly refine evidence that would best answer my project question of “How is social media affecting the lives of modern-day elite athletes?”. Interviews with an AFL player and a former professional sporting club media manager were two main primary sources I utilised to give me an educated answer on the question. Information extracted from the media manager interview gave a comprehensive insight into the procedures that clubs go through to best protect their players from social media backlash. Mainly through secondary sources, I was shown the negative effects that social media can have on elite athletes. One particular example of this was with retired AFL player Travis Cloke, when he spoke out about his mental health battle in regards to social media.
This proves the psychological fact that sportspeople at the top of their game believe they are so popular that no harm can come to them and they can abuse their power as a result of their sporting success. Furthermore, young people can adopt this perspective which could lead to this behaviour developing as they age, becoming a fundamental part of their own
The use of social media in sports is a relatively new trend. Social media has enabled people to become more interactive with their favorite celebrities, athletes, and sports teams. Social media allows fan’s to keep up with their favorite teams with up to date news and it also helps the organization, specifically their marketing department. Sports teams have utilized Facebook and Twitter pages for their organizations in hopes of gaining revenue as well as the attention of their fans and casual fans. Social media is constantly evolving to keep up with the newest social trends and fads.
Currently, social media plays a significant role in our everyday lives and the way people in society interacts with one another. A few years ago, before its influence reached the point where it is now, the large platforms such as Facebook or Twitter which function was merely to keep family and friends connected no matter where they were or what they were doing, and the requirements were an internet connection and a smart phone or a computer. People would share pictures or posts to keep others “updated” on their lives and what they were thinking. Now social media platforms are far more complicated. In various of them, such as Instagram or Snapchat, it is not enough to only share a picture or video of your day, but it is almost a requirement and people are pushed to take an extra mile further away and make yourself appear interesting in the eyes of others. The “feed” requires to be eye catching, the captions should be memorable, the places one goes to ought to look way better than they actually are, you have to include friends in such posts to prove one have a social life outside of the phone. The importance of the number of followers, likes or viewers
On social media, the things that people like are helping people and companies become more widely known, and in turn, improve the company’s sales. People assume if they do not have followers or likes, they are not noticed as much. Teenagers are mainly concerned with being “liked” by everyone. The more followers that a teen has, the more money a company is making. However, they do not understand how beneficial they are to the companies. To them, the likes they receive are instant gratification, and prove their worth; but for companies, if more people view someone’s photo, and the photo advertises an Alex and Ani bracelet, then the viewer is inspired to purchase t their own bracelet to maintain the same level of popularity as the person in the photo. The companies are literally turning these likes into
Ethical Issues: Social media cannot be fully regulated. Ethical issues Coca-Cola could potentially encounter include: unreported endorsements, improper anonymity, compromising consumer privacy, overly enthusiastic employees, and using the online community to get free work (Vinjamuri, 2011). For instance, information about customers and consumers is a hacker’s dream. Coca-Cola has to ensure that personal data can never be accessed.
Lizzy Tilton Professor Castor LAN 305 4/5/18 Effects of Social Media in Sports “Social Media is a powerful vehicle that drives sports talk today and the way fans interact with teams, players, personalities and fellow fans. It's a powerful source for getting news, engaging in topical discussions and empowering brands. Social Media has impacted the Sports Industry and that impact will continue to evolve in the years to come” (DiMoro). There is no denying the fact that social media has an impact on sports, but what is that impact good
The guilt of the player involved in many of these cases can be irrelevant. As one sponsorship industry expert says: 'A sports star may be cleared of any wrongdoing following the emergence of a scandal, but would you put him back on the road for your brand? I know I wouldn't.'
the potential to ruin their fan base. If the celebrity whishes to utilize these social media sites as a
It is no secret that social media has become a part of our everyday lives. This is a society where you are judged by how many Instragram likes your photos can get or how many followers you have on Twitter. Not only have social media become a part of our lives, it has changed the way. Whether it be lack of conversation at the dinner table or voicing our opinion on Twitter, there is no denying that social media is here to stay. While my fellow Rider students and I may be spending too much checking social media sites, it most certainly keeps us in touch with the Rider community.