Oakland Zoo Case Analysis

We were tasked on creating promotional collateral for the Oakland Zoo. This meant creating a brand new logo and identity for the zoo which proved to be harder than I though because the logo needs to represent the whole organization in the simplest way possible. The Oakland Zoo’s older identity seemed outdated to me so I wanted to revive their logo and bring it to a modern audience. For the brochure the main problem that I have isolated was how to get the parent’s attention, who would eventually pay for the spring break camp. While for the poster, the problem was how to get the viewer’s attention when passing by the poster on the street at varying speeds.

This final project felt like a standard working environment for a graphic designer. Multiple projects given and due at the same time. This was challenging because I had to juggle between three different projects at the same time. One of the most challenging part of the projects was trying to coordinate the design and colors of the three projects to make it look cohesive. I had to choose colors that would work well for all the

I realize how important research and the creation of multiple comprehensives for a project this big. Through those comprehensives I was able to generate new ideas that would later unify the collateral. In terms of success I think I became more proficient with the production side of the project. It think I could have worked more on the project itself and create a better meaning behind it. I feel that with the collateral I was more focused how to get people interested an dhow to grab their attention. On the other this project also showed me how important time management is. I learned that when I have creative blocks on one of the projects I could jump on the other and work on that. This helped me in getting all the work done and also helped me in generating new ideas for the