Strategic and Operational Improvements in ORUN

1461 Words3 Pages

ORUN, a 4th generation family owned company has done well for themselves. They currently have 4 plants with a corporate headquarters and are considered “leaders in the development, design, manufacture, marketing and distribution of metal cabling” (Case tool for assessment of program outcomes 2 and 3). After some time the company, along with some of their key players, have noticed some strategic and operational issues they want to focus on in efforts to sustain and gain the advantage in the market place with the potential to service new customers.
Along with operational issues, the current communication gap is also a great concern for this company. ORUN must implement a faster, more efficient way to relay information outside of facsimile and …show more content…

This in turn results in confusing reports, non-distribution of metrics, different procedures throughout the plants that involve finance, marketing and supply chain management.
Lastly, there is currently no agreement with the company for longevity with contracts and with the lack of communication and procedures the purchasing managers are being left to ensure unified supplier management. In efforts to continue to be and maintain the leadership status in their industry, ORUN needs to close the gap between plants and ensure that headquarters and all 4 plants are running off the same chain and not as an independent …show more content…

Increase supplier efficiency with real time information on firm planned orders and forecast. Efficiency takes time but with the massive amounts of technology we have these days there is no reason why ORUN should not implement a management system to where they can effect change in their plants. A management system would include having a way to scan, locate and communicate the statuses of their real time information. Having such a system can close the significant communication gap the plants have throughout their companies. The system will also enhance customer service. With the ability to have a product on the shelf will alleviate the operation behind the scenes and will make customers happy with a rapid delivery time. Bottom line up front if ORUN wants to increase supplier efficiency with real time information they need a system that allows for that thus creating a well-rounded supply chain

More about Strategic and Operational Improvements in ORUN

Open Document