O. J. Simpson Trial Analysis

Evaluation

For the most part, I think the key messages and PR techniques were successful. This trial was so controversial, not just because Simpson was a celebrity, but because of the ‘insufficient’ evidence, race, and the final verdict. Allowing the cameras in the courtroom was the best way for the key messages to be presented. Everyone watching was able to see the truth of the case. They were able to see the body language and facial emotions of the judge, Simpson, the families or the victims, the jurors, and the witnesses. It is so much more powerful being able to see and hear something so controversial. Everyone was able to form stronger opinions about whether to not they thought Simpson was guilty. Televising the police chase was crucial

Simpson has won back the trust of the public or restored a positive image. As of 2016, there is an all time of people who think that Simpson is guilty. It has been about twenty years since he was found not guilty, yet so many people do not believe this. According to the Washington Post (2016), about 83% of white Americans said that they are ‘definitely’ or ‘probably’ sure of his guilt. About 57% of black Americans agreed. These numbers were not as high as when the trial was first happening, or even ten years ago. After the trial, Simpson has had many more legal issues. According to a CNN timeline (2013), Simpson was found liable for damages in a civil wrongful death lawsuit and ordered to pay $33.5 million to Goldman, Nicole Brown Simpson estates. There was an alleged road-rage incident in which he was involved in, in 2001. In 2007, Simpson and five other men were arrested and charged with felonies. A year later, the jury finds hind guilty go kidnapping, armed robbery, conspiracy, coercion, burglary, and assault with a deadly weapon. He was sentenced to nine to thirty-three years in prison at the state prison in Lovelock in Nevada. He’s still a criminal now and getting to trouble, which doesn’t necessarily look good for his