Nutri Bullet Case Study

1266 Words3 Pages

Dear ACCC, The NutriBullet is a high powered blender that is sold all over Australia. Some claims that they make are rather concerning as they are hardly true and are clearly being falsely advertised. I have to say that not all the claims that NutriBullet make are untrue but some of them have been proven to be false. I have written this letter to express concerns about this product so that further action may be taken against the NutriBullet. The NutriBullet I advertised largely one tv in the form of infomercials. It’s retailers also advertise this separately all over Australian free TV. From there website and their infomercial, there have been some outrageous claims. Some of these claims that this company has made are it is a “Nutrient Extractors” and that it releases “essential vitamins and minerals”.There have also been claims that it “Pulverises the Fruit at a cellular level” which they say “releases vital nutrients that would have otherwise remained locked inside un-chewed bits of food.” On the main page for the NutriBullet, it says “ start your body transformation today” This company has not only …show more content…

Even there have been doctors and Dietitians that have come out and told the public that some of these claims are untrue they are still lured in because of these claims made by NutriBullet. Many people are turning towards the NutriBullet as a way to lose weight fast or to have a healthier diet. They are also dry to the NutriBullet specifically because of their claims that it is better than other blenders on the Australian Market. Even though there are no serious dangers of having Australians buying this product the NutriBullet company is making lots of money through the false claims by saying their product is better and offer more nutritional values than other blenders for which there is no evidence supporting

More about Nutri Bullet Case Study

Open Document