Nike Assignment

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Assignment of Economics for Managers Lecturer: Gregory Trotman Subject: CO5125-Economics for managers Submission Date: 28 January 2014 By: Group members Rajveer Kaur (12779931) Harpreet Kaur (12793172) Sonam Rani (12875498) NIKE COMPANY Background information of Nike Company Nike is the world famous company. It is an American multinational corporation which is occupied in the design, development, manufacturing and worldwide marketing and selling of the footwear, equipment and many more other services. The Nike Company was founded on 25 January 1964. The first founder Bill Bower man and the second founder Phil Knight. The Nike name comes from the Greek word goddess of victory. The mission of the Nike Company is to bring inspiration and innovation to every athlete in the world. There are two sides to Nike: the public face and hidden misery. It is the number one shoe maker in the world. This Company creates designs for all age groups, for instance, for men, women and for Children. Description of the Business The following given is the description of the business as well as the competitive environment in which terms the business operates: (a) Type of the business The Nike Company is a manufacturing as well as retailer type company. There are 800 worldwide factories for Nike brand and products. It is true that most of the Nike brand apparel is manufactured out of the United States. It’s all happen due to independent contract manufactures those are situated in different 34 countries. Nike is the one of the largest seller of athlete footwear and athlete apparel in the modern world. (b) Business products Nike sells sports footwear such as running, basketball, and children’s shoes and women shoes.... ... middle of paper ... ...gnore to these factors. References List  Sexton, R.L. (2013), Exploring Economics, 6th edition,  Keat, P.G., and Young, P.K., (2009), Managerial Economics:  http://www.theaustralian.com.au/business  http://www.afr.com  www.nike.com  www.collegetermpapers.com  www.investopedia.com  http://suite 101.com/a/marketing audit-of nikes-strategies-994402

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