FOX Marketing;
The following information is pertinent to the vitality and success of the FOX 24 cable-programming national network. It is necessary to discuss the importance of the ratings and shares system to enable FOX to increase viewership in the local TV market of 247,780 (.235% of US). This market is highly competitive among the affiliates of the other major networks: ABC, CBS and NBC.
The target demographics for FOX include an average age of 28 years with a $55,000 annual income. 56% of viewers are male while 43% are female, and of these only 37% have a college degree. Due to such specifics, it is imperative that keep a variety of shows that appeal to a wide range of young adults. The FOX Family Channel is more oriented towards children and families.
The data compiled by the Nielsen Media Research is essential to TV programming across the United States and in Canada. It monitors television ratings and estimates audience sizes by providing the highest quality of
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The most prominent, That ‘70s Show, which airs on Tuesdays at 8:00 PM, had a rating of 6.7% and a share of 11% out of an average of 10.3 viewers. However, it is ranked in the 49th position, barely in the top 50 TV shows for the week. Unfortunately, for the past several months in the 2001 season, FOX has failed to provide a Top 20 TV show for prime-time cable programming. NBC leads with the highest rated shows: Friends, ER, The West Wing and Law & Order. To continue a strong viewership, it is with careful consideration that FOX should decide to revaluate its syndicated programming for the lead-in and prime time shows. Without a strong Top 20 program, advertisers are less likely to buy air space from FOX, thus causing revenues to drop and the company to
Mittell does a great job explaining the differences between television viewers and television audiences, which are not interchangeable terms. Television viewers refer to the actual individuals who watch television, while the concept of television audiences refers to the process by which television viewers are categorized, measured, and sold. Mittell also states that the system of television ratings is one of the most influential methods in measuring a television audience, also known as the Nielsen report. As a result of the television rating system, Mittell argues that the television viewers are dehumanized, reduced to only numbers. I agree with him on this point. With the rise of social media, accessing shows are easier than ever, which allows more people to become fans of it. However, social media has highlighted the flaws of this system. Counting individuals that watch a show through a television box set, ignores the multitude of other people that could be watching the show through a streaming service or social media. Furthermore, with the ability to record programming on a cable box, there could be tons of people that watch the show after the episode is aired. Under the current system of television ratings, individuals that choose to watch television on other forms of media are ignored and not counted. As a result, the television
Reality shows sent a much-needed lifeline to the television networks industry. These shows have found a new way to bring much needed viewers, and even more important they brought in much needed money. The money came rolling into CBS after premiering Survivor, which brought in a profit of around $30,000,000 to the network. Even though Survivor is the must costly reality show, costing close to one million dollars to produce and hour of programming. In comparison to other shows, which cost far more like CBS’s series “CSI: Crime Scene Investigation” which cost over 1.6 million to produce per hour. With the amount of money coming in such large sums to networks have had to close monitor how much is being spent. Clearly’ the reality shows have brought in much needed assets to the flattering television networks.
B) The critical issue is that Comcast, the biggest internet and cable provider in the nation, is seeking to become even bigger in merging with Time Warner Cable, the second biggest company in the market. This merger will increase the influence Comcast has on TV channels and internet content providers, leaving consumers with fewer alternatives and will reduce competition to the amount where Comcast will control two thirds’ of the cable TV market and about 40% of ...
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
The first excuse is economics. The business of TV is ruled by a simple declaration: Get the audience the advertisers want. The consequence is that major networks forgo the mass ...
The United States is the biggest economical power in the world today, and consequently has also the strongest and largest media industry. Therefore, it is essential to take a look at the crucial relationship between the media and the popular culture within the social context of the United States for a better understanding of the issue. For a simpler analysis of the subject we shall divide the media industry into three main branches: Entertainment, News and Commercials (which is the essential device for the survival of the industry, and shall be considered in integration with Entertainment). Researches have shown that the most popular reason behind TV viewing is relaxation and emptying the mind.
Determining the right target segment requires an analysis of the customer, company and competition (fig. 2). TiVo's customer is defined by unmet needs in the market. While TV is one of the most ensconced and ritualistic elements of contemporary American life, there are still aspects of television viewing that do not fulfill customer needs. An estimated 68% of Americans complained that they felt "widowed" by their loved one during the Fall television season because their spouses were chained to their televisions during primetime from 8pm to 11pm. Additionally, parents expressed a difficult time getting their children to do homework during key television programming times. In general, this is evidence that consumers want greater control over their television consumption habits. Analysis of the TiVo Corporation reveals their core competencies, which include proprietary software, national distribution through established retail outlets such as Best Buy, Circuit City and Sears and product co-branding with trusted electronics giants Philips and Sony.
A while back, I wrote about the death of “TV Time.” This concept was simple—people were spending less time watching TV while sitting on their couches, slave to some arbitrary schedule. Perhaps the article should have been named, “The TV Guide is Dead.” Oh well. Regardless, it got the point across. Less people were watching according to schedule. They wanted to watch when they wanted to watch.
“Digital Set to Surpass TV in Time Spent with US Media.” eMarketer. N.p., 1 Aug. 2013. Web. 16 Nov. 2013.
Americans watching more tv than ever; web and mobile video up too. (2009, May 20). Retrieved
A statistic from the same research shows that in the typical television show there are more than three sexual related scenes per hour. As it is said in the introduction of the report the average teenager is spending more than twenty hours per week in watching television (Nielsen, 1998), so this is why television programs are influencing mostly on younger viewers.
The Digital Video Recorder used in modern entertainment systems can now be replaced with an easy to use streaming video devices. As the online video libraries grow to include more content, eventually streaming set top boxes will provide this functionality, without the need to schedule recordings or manage space used by previous recordings. One additional advantage, often referred to as TV Anywhere, allows viewing of online content from a variety of devices, as long as an Internet connection is available. Now the real motivation that drives many Americans to consider these alternative options is money.
Thomas, L. L., & Litman, B. R. (1991). Fox broadcasting company, why now? An economic study of the rise of the fourth broadcast `network.'. Journal Of Broadcasting & Electronic Media, 35(2), 139.
Eisenstock, Bobbie, PhD., and Cathryn C. Borum. A Parent?s Guide to the TV Ratings and V-Chip. Washington: Media, 1995.
In recent years, the importance of news broadcasts has increased. More people need to access the news to stay in touch with the rest of the world’s affairs. More TV channels have developed to give viewers more news. Both commercial and government networks are used to present the news to the general public. However, because of the different fundings and target audiences, different networks will focus on different aspects of the news, to make as many people of their target audience watch their particular broadcast. Therefore the separate channels can bring in a far larger audience, and take away another channels audience, therefore reducing competition.