I. Organizational Strategy Information
1. Executive Summary
The Ivy Guide is a translating device that attaches to writing instruments. By simply pressing a button and underlining a word, the device scans and projects the translation onto the paper. It is a lightweight, simple-to-use piece of technology that will aid in the learning of foreign languages.
2. Mission Statement
Newell Rubbermaid helps people flourish every day where they live, learn, work and play.
3. SWOT Analysis (See Appendix A)
Strengths:
Many strong products/household names.
Financial strength/stock market opportunities
Increase in sales (Strong 4th quarter 2013/strong year 2013)
Weaknesses:
Product quality (Graco car seats)
Power struggle due to changing of higher management and former CEOs staying
Opportunities:
Working together with Habitat for Humanity/involvement with not-for-profits.
Sales increasing in Latin America
Partnering with the new generation of college students
Threats:
Heavy competition from generic/store brands, higher prices
Sales slowing in Asia and Europe
4. Competition
The largest competitor for Newell Rubbermaid’s potential product of the Ivy Guide is WizCom Technologies. They have created a scanner (in a pen format) that scans the word or phrase and produces the visual (a translation or notes) onto a small screen. The Quicktionary® pen scanner weighs about as much as “an empty coffee cup” (Ecker, 2008). However, WizCom Technologies requires the consumer to install specialized software on a computer to share the information from the pen scanner to a computer. This software “isn’t the most navigable application” and is “only PC compatible” (Ecker, 2008).
II. Marketing Strategy Information
1. Description of Customers
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...h marks. The Sharpie Gel Highlighter makes it much easier to highlight important details while studying. The highlighter uses a new design that allows the user to highlight on type of paper surface. The new pen will not dry out if the cap is left off thanks to unique ink-like gel. The author gave it an outstanding review (Anonymous, 2011).
Opportunities
Working with Habitat for Humanity/involvement with not-for-profits
Newell Rubbermaid partnered with Feed the Children to help families that were affected by the EF5 tornado that devastated Moore, Oklahoma. The company donated $145,000 worth of merchandise, such as totes and water coolers, to help the afflicted families (“Acts of Kindness,” 2013). This act of kindness shows that Newell Rubbermaid is willing to give back to the community. Consumers appreciate companies that are socially responsible.
In 1864, Nemislo Guillot brought the first bat and baseball to Cuba. The island quickly adopted the sport and everyone became eager about creating a team. Nemislo Guillot with the help of his brothers, created the first baseball team called, Habana Base Ball Club in 1868. In 1878 the Cuban League was founded and consisted of three teams, Almendares, Habana and Matanzas. Today, baseball has become one of the most popular and played sport in Cuba. Due to the fact that baseball is already a well-known sport in Cuba, Rawlings should have no trouble entering this market.
Bob’s Discount Furniture is big on social responsibility like IKEA. Bob’s Discount Furniture has multiple programs that gives back to the community. Bob’s Discount Furniture Charitable Foundation is the head of the charitable work of the entire Bob’s Discount Furniture. The foundation and its employees, support hundreds of nonprofit organizations with sponsorships and contributions. Bob’s Discount Furniture donations annually exceed $1.5 million. For more than 15 years Bob’s lend a hand with American Red Cross in New England to promote blood drives. They have supported Nutmeg Big Brothers Big Sisters, The Jimmy Fund, Camp Rising Sun, Family & Children’s Aid, Connecticut Children’s Medical Center, American Cancer Society, Easter Seals, March of Dimes, National Conference for Community Justice, The Johan Santana Foundation, The Andrus Children Center, and Special Olympics.
On April 4, 2008 Goldman, Sachs & Co. submitted a prepared prospectus for Dollar General Corporation. According to the prospectus, Dollar General is the largest discount retailer in the United States by number of stores. They serve a broad customer base and majority of products are priced at $10 or less and approximately 30% of products are price at $1 or less. They believe that their combination of value and convenience is what has kept them ahead of their competitors since opening in 1955. Dollar General has had substantial growth in recent years, growing their number of stores from 5,540 as of February 1, 2002 to 8,229 as of February 2, 2007. This growth encouraged Richard Dreiling,
Wards Cove Packing Company had two types of jobs available. There were the unskilled cannery jobs and then there were the non-cannery jobs which were classified as skilled positions. The cannery jobs were filled predominately by nonwhites, and the non-cannery skilled positions were filled with mainly white workers. The cannery and non-cannery jobs were put in separate housing, and the non-cannery positions were paid more than the cannery positions. A group of nonwhite cannery workers filed a suit in the District Court under Title VII of the Civil Rights Act of 1964. Their claim was that they were being discriminated against because of their race. They also claimed that there was no reason that the people being hired for
Several people are getting materials together in big rescue boats and floats to help people in need that may be stuck or on the edge of harm. They deliver people food, clean water, and even clothes. nasc.com (NA 2017). Our president, Trump and many other people have made many donations. Everyone around the world is.
All organizations and industries experience risk exposure, from both internal and external events. Accordingly, with outcome speculation being uncertain, organizations can experience either negative or positive effects. In general, the IS31000 defines risk as the “effect of uncertainty on objects” (Elliott, 2012 p.1.4). Consequently, the application of risk management practices helps minimize the effects of risk uncertainty on an organization and is accomplished through coordinating an organization’s activities by establishing control and creating policies in regards to risk. Risk’s most evident category is hazard risk which encompasses risk from accidental loss. In addition, operational risk stems from controls,
I also recently volunteered at the Cleveland Food Bank by packing lunches for under privileged children and sorting non-perishable foods for those in need. Prior to participating in volunteer services for the day, we were required to watch a video that explains the purpose of the Cleveland Food Bank and why there is a need for continuous support. The Greater Cleveland Food Bank works to ensure that everyone in our communities has the nutritious food they need every day. The mission of the Cleveland Food Bank is to alleviate hunger by providing food and support to community organizations that feed the hungry. Many people depend on the support because of their financial situation, life changes, and possible mental or physical limitations. The Food Bank acts as a storage unit and distribution facility for smaller agencies and organizations such as schools, homeless shelters, churches, and day
Lowe's has a rich history of community involvement across the country, from natural disaster response to community improvement and education-based initiatives. In 2007, Lowe’s and the Lowe’s Charitable and Educational Foundation together contributed more than $27.5 million to support community and education projects in the United States and Canada.
A1: Dollar General's main business strategy is to focus on being the leading distributors of consumable basics, with 30% of the merchandise at $1.00 or less. Dollar General believes in maintaining an assortment of consumable merchandise and making shopping for everyday items hassle free and simplistic.
Under what conditions might the parties to the alliance discussed in this case dissolve or end the relationship?
How does managerial planning for Project Impact take place at different levels within the organization?
The 3 percent decline in sales causing a 21 percent decline in profits can be attributed to the identification of the accounting concept of operating leverage. Operating leverage is what business managers apply to boost small changes in revenue into sizable changes in profitability. Fixed cost is the force managers use to attain disproportionate changes between revenue and profitability. Therefore, when all costs are fixed every sales dollar contributes one dollar toward the potential profitability of a project. Once sales dollars cover fixed costs, each additional sales dollar represents pure profit. A small change in sales volume can significantly affect profitability (Edmonds, Tsay, & Olds, 2011). So, therefore, if sales volume increases,
Through innovation and consistency, Procter and Gamble (P&G) has created some of the most dominant brands across several markets. They have been fully committed to their mission of improving lives in small, but meaningful ways for several years, and have been rewarded for their excellence with loyal customers and high brand recognition. No other company has been able to produce as many top quality products as P&G with as high a success rate. Therefore, investing in Procter and Gamble is a sound decision with potential for great return.
She developed a fun, informative, and engaging video on such a serious topic. She did this by making a cartoon movie that illustrates how the companies are manipulating consumer decisions. She is also the narrator of the movie, which shows viewers how passionate she is about the epidemic of waste. Additionally, she supports her claims with research and her own personal experience. When watching the video, it immediately pulled me in and told me what I need to know; it is both engaging and educational. Leonard gives interesting facts to keep viewers involved throughout the film. She asks questions to encourage viewer involvement in thinking through the impact water bottles have on the environment. At the end of the film, she even challenges the viewers to do something to make a difference by boycotting water bottles and setting up petitions demanding cleaner tap
Proctor and Gamble (P&G) was formed by William Procter, a candle maker and James Gamble, a soap maker. William and James joined forces and created P&G, a Fortune 500 company in 1837. Proctor and Gamble’s headers are located in Cincinnati, Ohio. P&G manufactures a wide variety of consumer goods which include beauty products, household products, and health and wellness products. P&G has an extensive history of providing a value-driven and ethical workplace culture. Product globalization posed threatening issues to their success during the early nineteen-nineties. Company leadership determined that it was necessary to change the workplace product development model in order to remain highly competitive in the global market. P&G already had a reputation of treating employees fair, including being one of the first companies to introduce profit sharing, employee stock ownership, and proactive employee retention and preferred internal promotions. The company also had a reputation for being innovative in product research and development by utilizing the latest technologies and focusing on the consumer demands. However, the business was structured by brands and the information and technology associated with them were individually organized which created silos of information. The information wasn’t openly shared across brands because of a fostered internal competition between them as well as protecting information from competitors.