Netflix Research Paper

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Company description Netflix is the premier provider for streaming media, video-on-demand online, and DVD by mail service. Netflix offers a wide range of Movie and Television series options through online or mobile application streaming. As of 2012, Netflix has also entered the film-production business with the production and distribution of “Netflix” original movies and television series.
Core products and services Netflix’s solution that fills the needs of its customer base, or core product is media streaming (White 2012). Netflix currently offers membership to its on-line catalog of television series and movies database at a cost of $7.99 per month. In terms of products, Netflix offers both exclusive film and television productions as well as film distribution.
History
Reed Hastings and Marc Randolph founded Netflix on 29 August 1997 as a DVD sale and rental business. It is said that Reed Hastings came up with the idea to start a DVD rental by Mail service after having incurred a $40 late charge for a DVD from Blockbuster. In 2007 Netflix expanded to on-line streaming media. From 2010 to 2016 the company had expanded to over 190 countries. In 2016 Netflix revenue total was at $8,830.7 million (COMPANY PROFILE Netflix, Inc. 2017, Pg. 3).
Key current competitors …show more content…

Netflix has several competitors, although there are really two competitors that operate at nearly the same level of success. The first competitor is Hulu at almost 1/3 of the revenue as Netflix, at the same cost as Netflix they offer nearly the same level of service minus the “Netflix originals”. The second top competitor is Amazon Prime, with a little over half the revenue as Netflix. A big selling point for Amazon Prime is the availability to free shipping on Prime purchased good through their on-line shopping

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