Natural Capitalism

794 Words2 Pages

What effect would it have on the environment and long-term sustainable development if businesses were to provide services, such as illumination, instead of selling products, such as light bulbs? This concept, referred to as the economy of service and flow, constitutes one of the basic principles of natural capitalism as expressed by Paul Hawken, Amory Lovins and L. Hunter Lovins in their book "Natural Capitalism: Creating the Next Industrial Revolution". The idea is to take advantage of cost efficiencies, align the interests of businesses and their customers, and remove waste from the system. Service and flow The concept of an economy of service and flow is closely tied to the idea of closed-loop, cradle to grave product management. Producers …show more content…

That creates an incentive to manufacture products with built-in obsolescence. As C.W. Nevius points out in an article for SFGate, fix-it guys are rapidly disappearing. Why pay to have an appliance repaired when it wouldn't cost much more to buy a new one? Many small appliances like toasters and microwaves have become throw-away …show more content…

They have an incentive to make durable and efficient units instead of air conditioners that wear out quickly so they can sell new ones. Carrier is also coordinating with other businesses that provide building solutions to make air conditioning more efficient. As expressed by the president of Carrier Asia, "Carrier is dedicated to providing energy efficient and sustainable building solutions globally". Interface provides a modular floor covering service instead of selling carpeting. The customer pays for an operating lease and Interface comes in when necessary to replace only the parts of the floor covering that are worn. Interface has a stated mission of "eliminating any negative impact our companies may have on the environment by the year 2020". And the company has a life cycle assessment process to evaluate the environmental burdens associated with its products and services, from the initial raw materials through the final recycling or disposal of

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