National Radiator Company Building

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National Radiator Company Building Introduction: In 1927, on the corner of Argyll Street and Great Marlborough Street in London the Ideal House was constructed to the architects S. Gordon Jeeves and with the association of Raymond Hood and it was built for The National Radiator Co. in the Art Deco period, it’s called nowadays Palladium. The Ideal House is a smaller version of Raymond Hood building that was designed in New York for the American Radiator Co. The National Radiator Company building construction finished in 1929. This polished black granite building is made of 7 floors office block. It got enamel trimmings and metal casement windows that are decorated with an inlaid bronze champlevé design were we can find Egyptians influences.The …show more content…

This style is a visual art that was first used in France by Le Corbusier who got more accreditation in l’Exposition International des Arts Decoratifs, and after the WW1, it was later used internationally in 1920s, and became more popular after WW2. Art Deco is an eclectic style that became famous after the industrial revolution and the integration of machine in design, it combines traditional crafts motifs and machine materials. Some of the design characteristics are rich colors, lavish ornamentation and bold geometric forms. It also embraces technology and it ran for symmetry rather than asymmetry. Deco depends on machine and new materials to achieve mass production. Art Deco represented glamour, luxury and exuberance and faith in technological and social progress. 4. Basic description of the architect: Raymond Hood was born in Pawtucket, Rhode Island. He went to Brown University before enrolling at MIT. Before graduation, Raymond was a draftsman at the Gothic architecture firm Cram, Goodhue and Ferguson in Boston. Hood joined into Ecoles Des Beaux Arts and got a degree in …show more content…

Hood’s design theory was similar to the Bauhaus style. One of his famous words are “beauty is utility”. Raymond Hood deceased at the age of 53, he was interred at Sleepy Hollow, New York. Stanley Gordon Jeeves was born in England in 1888, and he died in 1964. After serving in WW1, Jeeves started his career in 1924 as a designer. He designed flats and commercial buildings. Some of his famous designs: - Latymer court in 1934 - Cranmer court in 1935 - Dolphin square in 1937 - Shrewsbury house in

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