My Cause, My Cleat Analysis

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Cre’Von LeBlanc will wear cleats to honor his foundation on Sunday.

This week the NFL has permitted players to wear custom cleats without being fined in order to promote a cause that is important to them. The ‘My Cause, My Cleats’ campaign is a partnership between the NFL and the Player Tribune, which started last season to raise awareness to different causes.

Chicago Bears defensive back Cre’Von Leblanc, the founder of the Cre’von LeBlanc foundation, will sport his customized Under Armour cleats to market his two foundation programs: ‘Save a heart and Second Change.’

One of the foundation’s mission is to support and assist individuals in making a successful transition to their community after they have been incarcerated. The foundation will partner with companies who hire convicted felons and offer them with a second chance to be a contributor to society. The ‘Second Chance’ program offers resources to individuals who require assistance with re-entry into the workforce, and are unable to balance work/life/family. Additionally, the foundation will help children of these individuals seeking help and resources through mentoring, counseling, free activities and peer support. The foundation currently partners with the Palm Beach Youth Academy, where Cre’Von LeBlanc is a visible figure at the facility. …show more content…

He was a young boy in the back seat of the car, as the family was on their way to Orlando, to celebrate his mother’s birthday. The grief was unbearable, however, he found a way through sports, maintaining a healthy diet, achieving his goals, and leaning on his faith and keeping God first to get through the pain. LeBlanc knows education is one of the keys to success. In conclusion, the ‘Save A Heart Program’s’ focus is to teach the youth about maintaining a healthy, strong heart when dealing with grief and life

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