Museum Of Science And Industry: Website Analysis

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The Museum of Science and Industry is an educational museum in Chicago that appeals to young children with its interactive exhibits. Their website is intended for basic information about the museum, which is most likely for the use of parents who plan on visiting the museum with their kids. The website has useful information, but overall, it is not necessarily in an engaging format. Meanwhile, the website does serve the purpose of informing possible visitors of details regarding hours, directions, and upcoming exhibits. The Museum of Science and Industry’s website presents this information with poor design and disappointing readability, but a generally good system of navigation. The Museum of Science and Industry’s website tries to catch …show more content…

Going along with the poor design, the backgrounds once again make it harder to focus on the words. This also does not go well with the small print of the majority of the words on the website. The font size of the bulk of the website, excluding titles and headings, is especially small for the average browser. This poor font choice takes away the value of the information on the website. While the font size takes away the importance of the words, the grammar errors do this as well. For example, on the top navigation bar, these words should be capitalized since they are the titles of the pages. It is also not clear what the words on the bar mean. Someone might not assume that by clicking “what’s here” means you are going to the exhibits page and instead it would be better if it was simply titled “Exhibits”. At the bottom of the homepage, a green highlight appears when the mouse hovers over the white text. A neon green and white color combination make it hard for the eye to read the words under the highlight. Bad color combinations with a small font size give a bad reputation to the readability of the website, but at least, there are no spelling …show more content…

With a lack of design and readability but good navigation, The Museum of Science and Industry’s website is able to fulfill its purpose of presenting its visitors useful information. The design of the website, such as the backgrounds and slideshow, could be changed to a more simple and neutral style to let the visitors focus on the information and not be thrown off by the overwhelming amount of things that are going on. Once again, the readability of the website could also be easily improved just by increasing the font size, capitalizing important words, and by being more specific. The navigation of the website only needs a few small changes but the base for it is already there. With all information taken into consideration, the Museum of Science and Industry’s website is below average but has the potential for

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